The new partnership between Barilla and SAMY<\/strong> supports the brand\u2019s renewed social positioning, built on the belief that moments of togetherness matter more than ever. This collaboration is already active across key markets, including Italy, Brazil, Germany, and Switzerland for Barilla, as well as Sweden, Denmark, and Italy for WASA (where it is the commercialised brand).<\/p>\n \u201cAround the world, Barilla has always stood for bringing people together and creating meaningful connections by sharing quality food,\u201d said Alessio Garbin, Digital Experience Director at Barilla Group<\/strong>. \u201cPartnering with SAMY helps us strengthen this mission through human, culturally meaningful storytelling that reflects real life and real community.\u201d<\/p><\/blockquote>\n In an increasingly digital world, Barilla aims to spark the intention to gather. Not just by encouraging people to come together, but by making togetherness feel natural, effortless, and rewarding. Through SAMY, this promise will come to life across cultures, with creators serving as authentic voices that reflect Barilla\u2019s warmth, care, and Italian heritage.<\/p>\n Specifically, we will develop a unified global creator strategy<\/strong> that maintains Barilla\u2019s brand voice while allowing for meaningful local adaptation<\/strong>. This includes strategic playbooks, market guidance, and support across campaign execution, with a focus on long-term creator relationships that build genuine relevance rather than one-off activations.<\/p>\n \u201cInfluencer marketing today is about more than reach, it\u2019s about belonging,\u201d added Sonsoles Pi\u00f1eiro Kruik, Global Chief Growth Officer at SAMY<\/strong>. \u201cWe are proud to support Barilla with creator stories that stay true to the brand and deliver meaningful impact.\u201d<\/p><\/blockquote>\n Together, Barilla and SAMY aim to build a global creator ecosystem that reinforces Barilla\u2019s cultural presence, one shared moment at a time.<\/p>","protected":false},"excerpt":{"rendered":" This collaboration is already active across key markets, including Italy, Brazil, Germany, and Switzerland for Barilla, as well as Sweden, Denmark, and Italy for WASA (where it is the commercialised brand).<\/p>","protected":false},"author":9,"featured_media":1723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[53],"tags":[24],"thought-leadership":[],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer","tag-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tGlobal Strategy with Local Resonance<\/h3>\n