{"id":1494,"date":"2026-02-19T17:16:51","date_gmt":"2026-02-19T17:16:51","guid":{"rendered":"https:\/\/samy.com\/?p=1494"},"modified":"2026-02-19T17:16:51","modified_gmt":"2026-02-19T17:16:51","slug":"cx-wise-sprinklr-podcast","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/cx-wise-sprinklr-podcast\/","title":{"rendered":"SAMY Joins Sprinklr CX-WISE to Discuss Cultural Foresight with Diageo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As marketing becomes increasingly shaped by AI and automation, brands are under pressure to move at the speed of culture. But reacting faster is not enough. The brands that win are those designed to anticipate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the latest episode of CX-WISE by Sprinklr, SAMY\u2019s Chief Partnership Officer Nathan Townsend joins Diageo\u2019s Alberto Romano to explore how leading organisations are embedding cultural foresight and social intelligence into their operating models, powered by platforms like <\/span><a href=\"https:\/\/www.sprinklr.com\/\"><span style=\"font-weight: 400;\">Sprinklr<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>From Social Listening to Cultural Foresight<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The episode examines how brands are evolving beyond reactive social listening towards proactive cultural foresight. From Diageo\u2019s Foresight System to SAMY\u2019s consumer-first approach, the conversation highlights how real-time signals can be translated into structured insight and confident strategic action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key topics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distinguishing long-term cultural shifts from short-term trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using data to unlock creative bravery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The role of opti-channel commerce in driving precision and impact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building sustained cultural relevance in an AI-driven world<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At SAMY, <\/span><a href=\"https:\/\/samy.com\/sv\/services\/research\/\"><span style=\"font-weight: 400;\">social intelligence<\/span><\/a><span style=\"font-weight: 400;\"> is not a reporting layer. It underpins brand, strategy and execution to drive sustained relevance across markets, supported by <\/span><a href=\"https:\/\/samy.com\/sv\/services\/technology-and-cx\/\"><span style=\"font-weight: 400;\">technology partners <\/span><\/a><span style=\"font-weight: 400;\">like Sprinklr that unlock the voice of the consumer and make insight scalable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen to the full episode of <\/span><a href=\"https:\/\/www.sprinklr.com\/cx-wise\/podcasts\/samy-diageo-pod\/\"><span style=\"font-weight: 400;\">CX-WISE<\/span><\/a><span style=\"font-weight: 400;\"> to discover how signal-led strategy and human-first marketing are shaping the future of global brands.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"position: relative; width: 100%; max-width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/obcAurbcpRc\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As marketing becomes increasingly shaped by AI and automation, brands are under pressure to move at the speed of culture. But reacting faster is not enough. The brands that win are those designed to anticipate. In the latest episode of CX-WISE by Sprinklr, SAMY\u2019s Chief Partnership Officer Nathan Townsend joins Diageo\u2019s Alberto Romano to explore [&hellip;]<\/p>","protected":false},"author":9,"featured_media":1495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[24],"thought-leadership":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1494"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}