{"id":1278,"date":"2025-11-27T10:25:11","date_gmt":"2025-11-27T10:25:11","guid":{"rendered":"https:\/\/samy.com\/?p=1278"},"modified":"2025-11-27T10:25:11","modified_gmt":"2025-11-27T10:25:11","slug":"legacy-beauty-brands-cant-ignore-tiktok-shop","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/legacy-beauty-brands-cant-ignore-tiktok-shop\/","title":{"rendered":"Varf\u00f6r traditionella sk\u00f6nhetsm\u00e4rken inte kan ignorera TikTok Shop denna Black Friday och fram\u00f6ver"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">TikTok Shop skriver om reglerna f\u00f6r sk\u00f6nhetshandeln, och traditionella varum\u00e4rken har inte r\u00e5d att ignorera det. I en ny artikel f\u00f6r <\/span><a href=\"https:\/\/cosmeticsbusiness.com\/opinion-legacy-brands-must-take-advantage-of-tiktok\"><span style=\"font-weight: 400;\">Kosmetikaindustrin<\/span><\/a><span style=\"font-weight: 400;\">, Eva Liu, <\/span><a href=\"https:\/\/samy.com\/sv\/services\/media-and-commerce\/social-commerce\/\"><span style=\"font-weight: 400;\">Social Commerce<\/span><\/a><span style=\"font-weight: 400;\"> Direkt\u00f6r f\u00f6r marknaderna i Storbritannien och USA, unders\u00f6ker hur plattformen snabbt har blivit Storbritanniens fj\u00e4rde st\u00f6rsta sk\u00f6nhets\u00e5terf\u00f6rs\u00e4ljare och en kulturell motor som p\u00e5verkar hur konsumenter uppt\u00e4cker och k\u00f6per produkter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eva f\u00f6rklarar varf\u00f6r mindre, digitalt inriktade varum\u00e4rken hittills har dominerat TikTok Shop och vad traditionella sk\u00f6nhetsvarum\u00e4rken m\u00e5ste g\u00f6ra f\u00f6r att kunna konkurrera: anamma flexibilitet, effektivisera beslutsfattandet och investera i st\u00e4ndigt tillg\u00e4ngligt, kreat\u00f6rsdrivet inneh\u00e5ll som svarar p\u00e5 trender i realtid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med utg\u00e5ngspunkt i tidiga anv\u00e4ndare som L\u2019Or\u00e9al, Maybelline och Garnier lyfter hon fram hur ledande varum\u00e4rken utnyttjar exklusiva lanseringar, liveevenemang och engagerande ber\u00e4ttelser f\u00f6r att bygga direkta relationer med konsumenterna och skapa betydande kommersiell p\u00e5verkan, s\u00e4rskilt kring viktiga detaljhandels\u00f6gonblick som Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eva menar att TikTok Shop inte bara \u00e4r framtiden f\u00f6r sk\u00f6nhetshandeln, utan att det nu st\u00e5r i centrum f\u00f6r sk\u00f6nhetskulturen. De varum\u00e4rken som snabbt anpassar sig och v\u00e4ljer en inneh\u00e5llsdriven, kulturellt intelligent strategi kommer att bli framg\u00e5ngsrika.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e4s hela artikeln <\/span><a href=\"https:\/\/cosmeticsbusiness.com\/opinion-legacy-brands-must-take-advantage-of-tiktok\"><span style=\"font-weight: 400;\">h\u00e4r<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>SAMY Alliance har blivit SAMY \u2013 och f\u00f6renar nu hela sitt byr\u00e5n\u00e4tverk under en och samma identitet.<\/p>","protected":false},"author":6,"featured_media":1279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1278"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1278"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}