{"id":1220,"date":"2025-11-12T11:46:10","date_gmt":"2025-11-12T11:46:10","guid":{"rendered":"https:\/\/samy.com\/?p=1220"},"modified":"2026-01-21T14:11:50","modified_gmt":"2026-01-21T14:11:50","slug":"christmas-breakfast-event","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/christmas-breakfast-event\/","title":{"rendered":"Winning on TikTok Shop &#8211; Our Breakfast Event in London"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">F\u00f6rra m\u00e5naden arrangerade SAMY en exklusiv frukost i Soho, London, d\u00e4r ledande varum\u00e4rkeschefer samlades f\u00f6r att diskutera en av de st\u00f6rsta m\u00f6jligheterna inom digital detaljhandel just nu: TikTok Shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sessionen, \u201c<\/span><i><span style=\"font-weight: 400;\">Hur man vinner p\u00e5 TikTok Shop i jul<\/span><\/i><span style=\"font-weight: 400;\">, ledd av v\u00e5r chef f\u00f6r nya aff\u00e4rer, Max Dougall, inneh\u00f6ll expertinsikter fr\u00e5n Jack Timpany, L'Or\u00e9als TikTok Shop-chef i Storbritannien, och Emily Caine, TikTok Shops chef f\u00f6r sk\u00f6nhet. Tillsammans diskuterade de hur varum\u00e4rken kan driva uppt\u00e4ckter, konverteringar och l\u00e5ngsiktig tillv\u00e4xt p\u00e5 en av v\u00e4rldens mest inflytelserika <\/span><a href=\"https:\/\/samy.com\/sv\/services\/media-and-commerce\/social-commerce\/\"><span style=\"font-weight: 400;\">social handel<\/span><\/a><span style=\"font-weight: 400;\"> plattformar.<\/span><\/p>\n<h2><b>TikToks inflytande i k\u00f6pprocessen<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Det som stack ut var att TikTok forts\u00e4tter att dominera konsumenternas uppm\u00e4rksamhet och nu \u00e4r den app som brittiska anv\u00e4ndare spenderar mest tid p\u00e5. Med <\/span><b>39% personer som g\u00f6r ink\u00f6p baserat p\u00e5 korta videoklipp p\u00e5 TikTok<\/b><span style=\"font-weight: 400;\"> och <\/span><b>Tre av fyra anv\u00e4ndare \u00e4r ben\u00e4gna att k\u00f6pa fr\u00e5n varum\u00e4rken som de har sett p\u00e5 TikTok Shop.<\/b><span style=\"font-weight: 400;\">, Plattformen \u00e4r en viktig kanal f\u00f6r varum\u00e4rkesber\u00e4ttande och handel under julhelgen.<\/span><\/p>\n<h2><b>Julen och tiden d\u00e4refter\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Frukosten framh\u00f6ll ocks\u00e5 att <\/span><b>79% av TikTok-anv\u00e4ndare forts\u00e4tter att handla efter jul<\/b><span style=\"font-weight: 400;\">, vilket \u00f6ppnar upp en kostnadseffektiv m\u00f6jlighet f\u00f6r varum\u00e4rken att n\u00e5 m\u00e5lgrupper med h\u00f6g k\u00f6pintention n\u00e4r de letar efter erbjudanden och riktar in sig p\u00e5 v\u00e4lbefinnande, produktivitet och investeringar i sig sj\u00e4lva under det nya \u00e5ret. <\/span><span style=\"font-weight: 400;\">P\u00e5 SAMY \u00e4r vi stolta \u00f6ver att samla r\u00f6ster som formar framtiden f\u00f6r social handel och hj\u00e4lpa varum\u00e4rken att n\u00e5 sin fulla potential p\u00e5 plattformar d\u00e4r kultur och konvertering m\u00f6ts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vill du vara f\u00f6rst med att f\u00e5 information om kommande SAMY-evenemang, insikter och m\u00f6jligheter inom social handel? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/samy.com\/sv\/contact\/\" target=\"_blank\" rel=\"noopener\">H\u00e5ll kontakten.\u00a0<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>SAMY arrangerade en exklusiv frukost i Soho, London, d\u00e4r ledande varum\u00e4rkeschefer samlades f\u00f6r att diskutera en av de st\u00f6rsta m\u00f6jligheterna inom digital detaljhandel just nu: TikTok Shop.<\/p>","protected":false},"author":9,"featured_media":1222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[30],"thought-leadership":[45],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-event","thought-leadership-social-commerce"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1220"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1220"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}