{"id":1096,"date":"2025-10-27T14:48:27","date_gmt":"2025-10-27T14:48:27","guid":{"rendered":"https:\/\/samy.com\/?p=1096"},"modified":"2025-10-30T11:07:51","modified_gmt":"2025-10-30T11:07:51","slug":"social-commerce-the-future-of-relevant-global-brands","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/social-commerce-the-future-of-relevant-global-brands\/","title":{"rendered":"Social Commerce: Framtiden f\u00f6r (relevanta) globala varum\u00e4rken"},"content":{"rendered":"<h2>\u201cBrandingens framtid beror p\u00e5 att man fullt ut omfamnar social handel\u201d<\/h2>\n<h4>Av Patricia Arag\u00f3n, chef f\u00f6r social handel p\u00e5 SAMY<\/h4>\n<p data-start=\"96\" data-end=\"396\">Du associerar f\u00f6rmodligen inte Tupperware med Brownie Wise, den f\u00f6rsta kvinnliga influencern p\u00e5 1950-talet, som byggde upp amerikanernas f\u00f6rtroende genom att visa upp Tupperware live p\u00e5 hemmafester. Hon var en pionj\u00e4r inom social f\u00f6rs\u00e4ljning, influencer-marknadsf\u00f6ring och inneh\u00e5llsmarknadsf\u00f6ring \u2013 de tidiga r\u00f6tterna till det vi idag kallar social handel.<\/p>\n<p data-start=\"398\" data-end=\"696\">Social handel har utvecklats parallellt med konsumenternas beteende och anpassat sig till nya plattformar och tekniker. Idag rekommenderar influencers och sociala s\u00e4ljare produkter via inl\u00e4gg, livestreams eller till och med meddelandeappar \u2013 f\u00f6rst\u00e4rkta av AI och f\u00f6rst\u00e4rkt verklighet \u2013 f\u00f6r att skapa smidiga, personliga shoppingupplevelser.<\/p>\n<h3 data-start=\"398\" data-end=\"696\">Principen \u00e4r densamma oavsett format: f\u00f6rtroende och m\u00e4nsklig kontakt.<\/h3>\n<p data-start=\"698\" data-end=\"996\">Fr\u00e5n hemmafester till Instagram Shops och TikTok Shop g\u00e4ller samma princip: f\u00f6rtroende, m\u00e4nskliga relationer och relevans driver resultaten. Konsumenterna f\u00e5r bekv\u00e4mlighet och engagemang, influencers \u00f6ppnar upp nya int\u00e4ktsk\u00e4llor och varum\u00e4rken uppt\u00e4cker nya kanaler f\u00f6r att n\u00e5 ut till, f\u00f6rst\u00e5 och konvertera m\u00e5lgrupper.<\/p>\n<p data-start=\"998\" data-end=\"1035\">Social handel finns i tv\u00e5 former:<\/p>\n<ul data-start=\"1036\" data-end=\"1287\">\n<li data-start=\"1036\" data-end=\"1148\">\n<p data-start=\"1038\" data-end=\"1148\"><strong data-start=\"1038\" data-end=\"1048\">Direkt<\/strong>: shopping helt och h\u00e5llet inom sociala plattformar, ledd av varum\u00e4rken med integrerade kataloger och logistik.<\/p>\n<\/li>\n<li data-start=\"1149\" data-end=\"1287\">\n<p data-start=\"1151\" data-end=\"1287\"><strong data-start=\"1151\" data-end=\"1163\">Indirekt<\/strong>: influencers guidar anv\u00e4ndare till e-handelswebbplatser eller varum\u00e4rkesbutiker och erbjuder tillv\u00e4xtpotential genom autentiska rekommendationer.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1289\" data-end=\"1581\">Framg\u00e5ng beror p\u00e5 att man f\u00f6rst\u00e5r m\u00e5lgruppen, tillhandah\u00e5ller relevant inneh\u00e5ll, utnyttjar skaparnas f\u00f6rtroende, bygger upp en gemenskap och personaliserar shoppingupplevelsen. Marknadsf\u00f6ring \u00e4r k\u00e4rnan i social handel och hj\u00e4lper varum\u00e4rken att anpassa sig, skapa kontakter och v\u00e4xa genom teknik och m\u00e4nskliga relationer.<\/p>","protected":false},"excerpt":{"rendered":"<p>Patricia Arag\u00f3n, SAMY:s Head of Social Commerce, utforskar hur social handel f\u00f6r\u00e4ndrar s\u00e4ttet som varum\u00e4rken interagerar med konsumenter.<\/p>","protected":false},"author":2,"featured_media":1158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[45],"class_list":["post-1096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news","thought-leadership-social-commerce"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1096"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1158"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1096"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}