{"id":1090,"date":"2025-10-27T14:11:38","date_gmt":"2025-10-27T14:11:38","guid":{"rendered":"https:\/\/samy.com\/?p=1090"},"modified":"2025-10-30T14:44:00","modified_gmt":"2025-10-30T14:44:00","slug":"samy-social-first-manifesto-articles","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/samy-social-first-manifesto-articles\/","title":{"rendered":"SAMYs Social\u2011First\u2011manifest"},"content":{"rendered":"

De skarpaste hj\u00e4rnorna p\u00e5 SAMY reflekterar \u00f6ver social-first-varum\u00e4rken, plattformar f\u00f6r ber\u00e4ttande i communityn, kulturell relevans och pitchar som inte vann (men som l\u00e4rde oss mycket).<\/p>\n

\u201cDet h\u00e4r \u00e4r f\u00f6rmodligen den mest sp\u00e4nnande och insiktsfulla rapporten vi har sammanst\u00e4llt hittills. Vi \u00e4r nu 1000 SAMY-medlemmar v\u00e4rlden \u00f6ver, och p\u00e5 senare tid har vi m\u00e4rkt att vi alla pratar om samma sak. <\/em>Saker och ting. Oavsett om det \u00e4r i London eller Miami, Milano eller Mexico City, st\u00e5r v\u00e5ra kunder inf\u00f6r samma problem, v\u00e5ra kollegor st\u00e4ller sig samma fr\u00e5gor och v\u00e5ra konkurrenter arbetar frenetiskt. <\/em>f\u00f6r att l\u00f6sa samma problem. Vi p\u00e5st\u00e5r oss vara socialt inriktade... men det fungerar inte om vi inte \u00e4r m\u00e4nniskoinriktade, eller hur? Vi vill vara kulturellt relevanta... men vad betyder kultur egentligen? <\/em>Hur omvandlar vi en gilla-markering till en f\u00f6rs\u00e4ljning? Var hittar jag och engagerar min (verkliga) publik? Och det uppenbara problemet... Hur kan vi faktiskt samexistera med AI och utnyttja den till v\u00e5r f\u00f6rdel? <\/em>De 11 experter som vi har samlat p\u00e5 dessa sidor lever, andas och dr\u00f6mmer socialt. De arbetar med \u00f6ver 300 (mycket) aktiva kunder \u00f6ver hela v\u00e4rlden och lanserar 40 nya kampanjer varje vecka. Faktum \u00e4r att de sl\u00e4pper nytt inneh\u00e5ll varje MINUT. S\u00e5 ja \u2013 de vet ett och annat om vad som g\u00f6r <\/em>varum\u00e4rken \u00e4r viktiga.\u201d<\/em><\/p><\/blockquote>\n

Marta Nicol\u00e1s, medgrundare av SAMY.<\/strong><\/p>\n

Klicka nedan och l\u00e4s artiklarna!<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

I den h\u00e4r artikelserien kombinerar SAMY global awareness med insikter om undergroundkultur f\u00f6r att hj\u00e4lpa varum\u00e4rken att n\u00e5 olika grupper och subkulturer, \u00f6ka sin relevans och bygga kulturellt kapital.<\/p>","protected":false},"author":2,"featured_media":1147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[27],"thought-leadership":[46],"class_list":["post-1090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-report","thought-leadership-cultural-capital"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1147"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1090"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}