{"id":1058,"date":"2025-10-23T15:26:18","date_gmt":"2025-10-23T15:26:18","guid":{"rendered":"https:\/\/samy.com\/?p=1058"},"modified":"2025-11-13T17:48:28","modified_gmt":"2025-11-13T17:48:28","slug":"creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year\/","title":{"rendered":"Det \u00e4r dags f\u00f6r en sociala medier-byr\u00e5 att vinna priset \u00c5rets byr\u00e5"},"content":{"rendered":"<h3><strong>Creative Review intervjuar Alex Hill, SAMY:s CSO.<\/strong><\/h3>\n<p>Creative Review talar med Alex Hill, strategichef p\u00e5 SAMY, om den traditionella konsumentens d\u00f6d och hur kreativitet ser ut i dagens sociala universum.<br \/>\nI artikeln diskuterar Alex hur SAMY:s insiktsbaserade strategi, som bygger p\u00e5 realtidsdata och kulturell f\u00f6rst\u00e5else, hj\u00e4lper globala varum\u00e4rken som L\u2019Or\u00e9al, North Face och Diageo att f\u00f6rbli relevanta i en snabbt f\u00f6r\u00e4nderlig v\u00e4rld. Fr\u00e5n reaktivt socialt inneh\u00e5ll till fullst\u00e4ndiga varum\u00e4rkeseekosystem delar han med sig av varf\u00f6r de gamla reglerna f\u00f6r kreativitet inte l\u00e4ngre g\u00e4ller och varf\u00f6r socialt arbete f\u00f6rtj\u00e4nar st\u00f6rre erk\u00e4nnande fr\u00e5n branschen.<\/p>\n<p><a href=\"https:\/\/www.creativereview.co.uk\/when-will-a-social-agency-win-agency-of-the-year\/\">L\u00e4s hela artikeln h\u00e4r<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"style-scope ytd-watch-metadata\">Good Sh*t for PETA \u00e4r en av SAMY:s mest prisbel\u00f6nta kreativa kampanjer.<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/te1NcrOXwI8?si=_kM2kUMhoQtKlYMt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Alex Hill, CSO p\u00e5 SAMY, ber\u00e4ttar f\u00f6r Creative Review hur byr\u00e5ns datadrivna och kulturmedvetna strategi g\u00f6r att varum\u00e4rken som L\u2019Or\u00e9al, The North Face och Diageo f\u00f6rblir relevanta i en snabbt f\u00f6r\u00e4nderlig v\u00e4rld.<\/p>","protected":false},"author":2,"featured_media":1166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[44],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1166"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1058"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}