{"id":1056,"date":"2025-10-23T15:12:57","date_gmt":"2025-10-23T15:12:57","guid":{"rendered":"https:\/\/samy.com\/?p=1056"},"modified":"2025-10-30T09:13:29","modified_gmt":"2025-10-30T09:13:29","slug":"creators-stirring-the-tea-with-garnier","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/creators-stirring-the-tea-with-garnier\/","title":{"rendered":"Kreat\u00f6rer som r\u00f6r om i grytan med Garnier"},"content":{"rendered":"<p>Tillsammans med v\u00e5ra team f\u00f6r influencermarknadsf\u00f6ring, sociala medier och kreativitet f\u00f6rverkligade vi ett koncept inspirerat av ikoniska spanska tv-serier som \u2018Aqu\u00ed no hay quien viva\u2019 och \u2018La que se avecina\u2019: en miniserie p\u00e5 TikTok med riktiga kreat\u00f6rer och originella manus f\u00f6r att skapa autentiska kopplingar genom lokal kultur och samtidigt uppn\u00e5 m\u00e4tbara resultat.<\/p>\n<h3>Resultatet? 1,1 miljoner visningar (och r\u00e4knar fortfarande) p\u00e5 TikTok!<\/h3>\n<h2><strong>\u201cVecino, \u00bftienes salseo?\u201d, av SAMY Iberia x Garnier<\/strong><\/h2>\n<ul>\n<li><span style=\"font-weight: 300;\"><strong>Utmaning:<\/strong> Naturkosmetikm\u00e4rken har sv\u00e5rt att n\u00e5 ut till den yngsta generationen, som tycker att inneh\u00e5llet \u00e4r repetitivt och alltf\u00f6r seri\u00f6st. Garnier beh\u00f6vde ett s\u00e4tt att sticka ut p\u00e5 TikTok.<\/span><\/li>\n<li><span style=\"font-weight: 300;\"><strong>Insikt:<\/strong> Generation Z reagerar p\u00e5 humor, skvaller och vardagsdrama, men inneh\u00e5llet v\u00e4cker bara genklang om det \u00e4r autentiskt, underh\u00e5llande och levereras av influencers med \u00e4kta flow.<\/span><\/li>\n<li><span style=\"font-weight: 300;\"><strong>Genomf\u00f6rande:<\/strong> \u201cVecino, \u00bftienes salseo?\u201d f\u00f6rvandlade hudv\u00e5rd till en TikTok-sitcom. Excentriska grannar, roliga skvaller och serierade avsnitt blandade underh\u00e5llning med subtila produktinslag fr\u00e5n Garnier, vilket skapade naturligt inneh\u00e5ll som var l\u00e4tt att dela.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Kolla in v\u00e5r kampanj och se hur vi f\u00f6rvandlade datadriven kreativitet till en serie episoder som du inte f\u00e5r missa.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@garnier_es\/video\/7530316568744480022\" data-video-id=\"7530316568744480022\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@garnier_es\" href=\"https:\/\/www.tiktok.com\/@garnier_es?refer=embed\">@garnier_es<\/a> <\/p>\n<p>1\ufe0f\u20e3 Vecindario 4\ufe0f\u20e3 L\u00e4genheter 1\ufe0f\u20e3 Portvakt som vet ALLT \u267e\ufe0fSALSEOS som g\u00e5r runt p\u00e5 v\u00e5ningarna De ville bara njuta av en avkopplande semester, koppla av, mycket <a title=\"hudv\u00e5rd\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare?refer=embed\"># hudv\u00e5rd<\/a> y h\u00e5rv\u00e5rd \u2026 Men vad de inte visste var att alla hade valt samma st\u00e4lle f\u00f6r det \ud83d\ude36\u200d\ud83c\udf2b\ufe0f Och du, vem ska du ber\u00e4tta det f\u00f6r? \ud83e\udd2b @javihoyosmartinez @oscaarfont @pablovr11 @juanki.municio @fabiana.sevillano @_claudieta_ @rauloterocc @lacuchillos <a title=\"vecinotienessalseo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vecinotienessalseo?refer=embed\">#VecinoTienesSalseo<\/a> <a title=\"garniersitcom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/garniersitcom?refer=embed\">#GarnierSitcom<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original ljud - Garnier ES - Garnier ES\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-Garnier-ES-7530316582851218198?refer=embed\">\u266c original ljud \u2013 Garnier ES \u2013 Garnier ES<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cVecino, \u00bftienes salseo?\u201d f\u00f6rvandlade hudv\u00e5rd till en TikTok\u2011sitcom, d\u00e4r udda grannar, skvaller och subtila Garnier\u2011\u00f6gonblick blandas till delbart, serialiserat inneh\u00e5ll.<\/p>","protected":false},"author":2,"featured_media":1144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[26],"thought-leadership":[44],"class_list":["post-1056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1056"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1056"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}