{"id":1331,"date":"2026-01-10T14:44:36","date_gmt":"2026-01-10T14:44:36","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&p=1331"},"modified":"2026-01-12T15:02:17","modified_gmt":"2026-01-12T15:02:17","slug":"social-first-trends-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/sv\/reports\/social-first-trends-2026\/","title":{"rendered":"Social-First Trends 2026"},"content":{"rendered":"

Social-First Trends 2026<\/h1>\n

Post-trend era, death of the funnel and five other trends for social-first in 2026<\/h2>\n

Social media marketing evolves in 2026 to an ever more all-encompassing and sales-driving part of the media mix, states our new report. Trends predictions by 22 agencies from thenetworkone, the world\u2019s leading independent agency network, were compiled into a 90-page report to help marketers make the most of the changing media landscape.<\/p>\n

The annual report compiled by SAMY identifies seven key trends for 2026.<\/p>\n

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\u201cThis is the 13th time we\u2019ve compiled our trends report, and rarely have there been more interesting insights, comments Jari L\u00e4hdevuori, the analyst-in-chief of the report, and Executive Creative Director at SAMY Nordics.<\/p>\n

\u201cWe\u2019re seeing huge shifts all over the funnel \u2013 even the reshaping of that funnel itself. What\u2019s more, social is no longer just about social media. As the report shows, social is best used as a starting point for something that can span all other touchpoints, too. To highlight the sea change, we renamed our report: from social media trends to social-first trends.<\/em>\u201d<\/p><\/blockquote>\n

Download our free report (pdf)<\/a><\/h2>\n

Access the PDF directly without entering any additional information.<\/em><\/p>","protected":false},"featured_media":1335,"template":"","insight_category":[51],"class_list":["post-1331","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/insight\/1331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1335"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1331"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/insight_category?post=1331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}