{"id":1263,"date":"2026-01-11T15:46:56","date_gmt":"2026-01-11T15:46:56","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1263"},"modified":"2026-01-16T12:22:20","modified_gmt":"2026-01-16T12:22:20","slug":"marketing-trends-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/sv\/reports\/marketing-trends-2026\/","title":{"rendered":"Marknadsf\u00f6ringstrender 2026"},"content":{"rendered":"<h1 data-start=\"58\" data-end=\"106\"><strong data-start=\"62\" data-end=\"106\">2026 kommer marknadsf\u00f6ringsavkastningen att vara relevans<\/strong><\/h1>\n<h3>Vi fr\u00e5gade \u00f6ver 100 marknadschefer v\u00e4rlden \u00f6ver om deras prognoser f\u00f6r sociala medier, social handel, influencer-marknadsf\u00f6ring, kreativitet och innovation. Vi kombinerade dessa insikter med expertisen hos v\u00e5ra SAMY-sociala f\u00f6rst-f\u00f6respr\u00e5kare, tillsammans med kampanjer, fallstudier och praktiska tips f\u00f6r att hj\u00e4lpa varum\u00e4rken att vinna kampen om relevans under det kommande \u00e5ret.<\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1266\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-300x200.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-768x512.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<blockquote>\n<h4><\/h4>\n<h4>\u201cN\u00e4r man fr\u00e5gar vad en VD f\u00f6rv\u00e4ntar sig av marknadsf\u00f6rare \u00e4r svaret enkelt: beh\u00e4rskning av effektivitet och optimering, en djup och \u00e4kta relation till konsumenterna och ett orubbligt fokus p\u00e5 att leverera meningsfull avkastning p\u00e5 investeringen.\u201d <strong>Amaia Iraundegui, chef f\u00f6r advocacy och influencer-marknadsf\u00f6ring p\u00e5 L\u2019Or\u00e9al.<\/strong><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Ladda ner v\u00e5r rapport gratis och uppt\u00e4ck:<\/h2>\n<ul>\n<li aria-level=\"1\">Vad \u00f6ver 100 marknadschefer i 22 l\u00e4nder f\u00f6rutsp\u00e5r f\u00f6r 2026<\/li>\n<li aria-level=\"1\">Varf\u00f6r relevans \u00e4r den nya avkastningen p\u00e5 investeringen<\/li>\n<li aria-level=\"1\">Skaparnas framv\u00e4xt som strategiska partners<\/li>\n<li aria-level=\"1\">Hur AI + m\u00e4nsklig kreativitet omdefinierar kultur, gemenskap och handel<\/li>\n<li aria-level=\"1\">De verkliga prioriteringarna (och utmaningarna!) som formar n\u00e4sta \u00e5rs marknadsf\u00f6ringsstrategi<\/li>\n<li aria-level=\"1\">Njut av l\u00e4sningen med<strong><a href=\"https:\/\/accounts.spotify.com\/es\/login?continue=https%3A%2F%2Fopen.spotify.com%2Fplaylist%2F5ZYUM5PLFAWnFocuAW6Buh%3Fsi%3Dc6fdd67b65c34a08%26pt%3Df183e6eb2128e293c8480546ea0e6be9\" target=\"_blank\" rel=\"noopener\"> SAMY:s spellista med marknadsf\u00f6ringstrender!<\/a><\/strong><\/li>\n<\/ul>","protected":false},"featured_media":1268,"template":"","insight_category":[51],"class_list":["post-1263","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/insight\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/insight_category?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}