We’ve gathered insights from marketing global leaders and advice from our experts in social media, influencer marketing, and intelligence to uncover what’s coming next year:

• Instagram, TikTok, and YouTube will capture the majority of marketing budgets, surpassing traditional media.
• The industry is booming with social commerce, but 30% of respondents still don’t have a clear strategy.
• Who is the new ‘social seller influencer’?
• The role of AI in content creation and paid media.
• Early trends detection to gain cultural relevance.
• And much more.

Check out our new report, featuring brand examples, industry insights, and expert tips, to level up your marketing strategy in 2025.