{"id":636,"date":"2025-10-15T19:31:53","date_gmt":"2025-10-15T19:31:53","guid":{"rendered":"https:\/\/samy.com\/?p=636"},"modified":"2025-10-30T11:41:26","modified_gmt":"2025-10-30T11:41:26","slug":"samy-unifies-its-brand-as-a-social-first-leader","status":"publish","type":"post","link":"https:\/\/samy.com\/pt\/samy-unifies-its-brand-as-a-social-first-leader\/","title":{"rendered":"A SAMY unifica a sua marca como l\u00edder social-first"},"content":{"rendered":"<h2>Agora somos SAMY<\/h2>\n<p>A SAMY Alliance mudou a sua marca para SAMY, reunindo a sua rede de ag\u00eancias numa identidade \u00fanica e unificada. O novo posicionamento reflete o compromisso do grupo em fornecer solu\u00e7\u00f5es integradas e completas de marketing nas redes sociais, impulsionadas por criatividade alimentada por intelig\u00eancia e tecnologia propriet\u00e1ria, concebidas para atender \u00e0s necessidades em constante evolu\u00e7\u00e3o das marcas globais atuais.<\/p>\n<p>A nova configura\u00e7\u00e3o da marca global do grupo de ag\u00eancias impulsionar\u00e1 os seus ambiciosos planos de crescimento. As mudan\u00e7as recentes no quadro de pessoal tamb\u00e9m fazem parte deste novo cap\u00edtulo, incluindo Alex Hill e Nathan Townsend, que deixaram os seus cargos atuais para se tornarem Diretor de Estrat\u00e9gia e Diretor de Parcerias, respetivamente.<\/p>\n<p>Em 2024, a SAMY registou um crescimento de dois d\u00edgitos, com receitas superiores a 100 milh\u00f5es de euros, e viu a Bridgepoint adquirir uma participa\u00e7\u00e3o maiorit\u00e1ria.<\/p>\n<p>Todas as ag\u00eancias adquiridas e sub-marcas anteriores a 2024, incluindo SHARE Creative (ag\u00eancia de cria\u00e7\u00e3o social), Capture Intelligence (pesquisa, insights e intelig\u00eancia social), Thyga (m\u00eddia paga), dLaundry (comunica\u00e7\u00e3o social e rela\u00e7\u00f5es p\u00fablicas) e Nobox (ag\u00eancia de cria\u00e7\u00e3o dos EUA), bem como SamyRoad, ser\u00e3o incorporadas \u00e0 marca SAMY.<\/p>\n<p>Nos \u00faltimos 12 meses, a SAMY realizou uma s\u00e9rie de aquisi\u00e7\u00f5es estrat\u00e9gicas, incluindo a ag\u00eancia de marketing digital norte-americana Content Lab, a ag\u00eancia digital MDS, a ag\u00eancia social Kurio e, mais recentemente, a Intermate, ag\u00eancia social l\u00edder na Alemanha. As empresas acima mencionadas manter\u00e3o as suas marcas e ser\u00e3o formalmente reconhecidas como \u201cag\u00eancias SAMY\u201d.<\/p>\n<p>A SAMY tra\u00e7ou um caminho para se tornar um grupo de ag\u00eancias l\u00edder global, com foco em redes sociais, o parceiro preferencial das marcas mais reconhecidas do mundo. Ela promete construir a relev\u00e2ncia da marca para os clientes em um \u201duniverso social\u201d, integrando intelig\u00eancia, criatividade e tecnologia.<\/p>\n<p>Em 2025, a SAMY pretende continuar a apresentar um crescimento de dois d\u00edgitos, refor\u00e7ando simultaneamente a sua presen\u00e7a em mercados-chave, como os EUA, a Europa (incluindo a abertura de um escrit\u00f3rio em Mil\u00e3o no in\u00edcio do ano) e o M\u00e9xico, tanto de forma org\u00e2nica como atrav\u00e9s de aquisi\u00e7\u00f5es.<\/p>\n<p>Fundada em 2012, a SAMY \u00e9 l\u00edder em estrat\u00e9gias de marketing social, combinando software propriet\u00e1rio e ferramentas anal\u00edticas avan\u00e7adas para capacitar marcas globais. Atualmente, a empresa possui 20 escrit\u00f3rios com mais de 900 funcion\u00e1rios e opera em 15 pa\u00edses, atendendo a uma base de clientes blue chip bem diversificada.<\/p>\n<h3>Na SAMY, a nossa vis\u00e3o sempre foi clara: liderar a evolu\u00e7\u00e3o da comunica\u00e7\u00e3o de marca, com a miss\u00e3o de tornar as marcas relevantes atrav\u00e9s da cria\u00e7\u00e3o de conex\u00f5es humanas significativas. A uni\u00e3o como uma \u00fanica entidade \u00e9 uma declara\u00e7\u00e3o da nossa ambi\u00e7\u00e3o e impulso e representa um momento crucial na nossa jornada.<\/h3>\n<p>Em 2025, a SAMY pretende continuar a apresentar um crescimento de dois d\u00edgitos, refor\u00e7ando simultaneamente a sua presen\u00e7a em mercados-chave, como os EUA, a Europa (incluindo a abertura de um escrit\u00f3rio em Mil\u00e3o no in\u00edcio do ano) e o M\u00e9xico, tanto de forma org\u00e2nica como atrav\u00e9s de aquisi\u00e7\u00f5es.<\/p>\n<p>Fundada em 2012, a SAMY \u00e9 l\u00edder em estrat\u00e9gias de marketing social, combinando software propriet\u00e1rio e ferramentas anal\u00edticas avan\u00e7adas para capacitar marcas globais. Atualmente, a empresa possui 20 escrit\u00f3rios com mais de 900 funcion\u00e1rios e opera em 15 pa\u00edses, atendendo a uma base de clientes blue chip bem diversificada.<\/p>\n<p><strong>No dia 25 de junho, realiz\u00e1mos eventos em todas as nossas centrais el\u00e9tricas para dar as boas-vindas \u00e0 nova marca unificada, SAMY.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1117\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1024x768.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1024x768.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-300x225.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-768x576.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1536x1152.jpg 1536w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A SAMY Alliance mudou a sua marca para SAMY, reunindo a sua rede de ag\u00eancias numa identidade \u00fanica e unificada.<\/p>","protected":false},"author":2,"featured_media":1063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[31],"tags":[24],"thought-leadership":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity. 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