{"id":1423,"date":"2026-01-28T15:32:19","date_gmt":"2026-01-28T15:32:19","guid":{"rendered":"https:\/\/samy.com\/?p=1423"},"modified":"2026-02-04T10:39:49","modified_gmt":"2026-02-04T10:39:49","slug":"loreal-benelux-influencer-advocacy-samy-team5pm","status":"publish","type":"post","link":"https:\/\/samy.com\/pt\/loreal-benelux-influencer-advocacy-samy-team5pm\/","title":{"rendered":"L\u2019Or\u00e9al Benelux appoints SAMY and team5pm for influencer marketing"},"content":{"rendered":"

L\u2019Or\u00e9al Benelux has appointed SAMY and team5pm<\/span><\/a> (part of SAMY since October 2025), to lead end\u2011to\u2011end influencer and advocacy marketing<\/span><\/a> across their 30 brands in the Benelux region.<\/p>\n

SAMY and team5pm will deliver an integrated\u00a0influencer and advocacy solution\u00a0that brings together data and measurement, strategy and innovation, creator management and creative production. A fully dedicated, cross\u2011market team of Dutch and Belgian specialists will create localised content for Benelux markets, supported by SAMY\u2019s global intelligence and excellence hubs.<\/p>\n

SAMY and L\u2019Or\u00e9al: A long-term partnership expands<\/b><\/h2>\n

The partnership with L\u2019Or\u00e9al builds on a long-standing relationship and proven results across multiple markets. It expands on SAMY\u2019s global collaboration with L\u2019Or\u00e9al in Italy, Iberia, LATAM, the UK and the US, supporting L\u2019Or\u00e9al\u2019s social-first strategy with audience-led influencer marketing, informed by deep social listening, strong creator relationships and proprietary technology to manage and optimise campaigns at scale.<\/p>\n

\n

\u201cCreators and communities are at the heart of how consumers discover and fall in love with beauty brands. To support our 30 brands present in the Benelux , we chose SAMY and team5pm for their data\u2011driven approach, experience with the L\u2019Or\u00e9al Group and clear vision for the future of advocacy,\u201d\u00a0says Marc Duquesnoy<\/strong>, CDMO L\u2019Or\u00e9al Benelux<\/strong>. \u201cFrom trend hacking to our innovation launches, their tools and on\u2011the\u2011ground Benelux expertise will help us take Advocacy & Influence to the next level.\u201d<\/p>\n

\u201cL\u2019Or\u00e9al has been a long-standing partner for SAMY. We\u2019ve worked together across several regions and services, from research and intelligence to influencer & advocacy marketing, social media or social commerce projects. At a time when influencer marketing is becoming a cornerstone of digital marketing across the industry, we are clearly leading that evolution together,\u201d\u00a0<\/b>explains Sonsoles Pineiro Kruik<\/strong>, Global Chief Growth Officer, SAMY<\/strong>.<\/p>\n

\u201cL\u2019Or\u00e9al has been a defining partner in the evolution of influencer marketing \u2013 from performance\u2011driven campaigns to community\u2011led advocacy,\u201d\u00a0says Jelmer Wind, Co\u2011Founder and CEO at team5pm.<\/strong>\u00a0<\/b>\u201cWinning the Benelux pitch reflects our shared belief in data, innovation and creativity. By combining SAMY\u2019s proprietary technology and expertise with team5pm\u2019s local insights, we\u2019re excited to build a best-in-class advocacy ecosystem for L\u2019Or\u00e9al brands across Benelux.”<\/p>\n<\/blockquote>\n

Discover how SAMY helps brands grow through social-first strategy, influencer and advocacy marketing. <\/b><\/p>\n

Explore <\/span>our work<\/span><\/a>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al Benelux has appointed SAMY and team5pm to lead end-to-end influencer and advocacy marketing across 30 brands in the region, strengthening a long-term global partnership.<\/p>","protected":false},"author":9,"featured_media":1427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[31],"tags":[24],"thought-leadership":[],"class_list":["post-1423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t