{"id":1254,"date":"2025-11-20T10:42:53","date_gmt":"2025-11-20T10:42:53","guid":{"rendered":"https:\/\/samy.com\/?p=1254"},"modified":"2026-01-13T12:13:34","modified_gmt":"2026-01-13T12:13:34","slug":"influencer-marketing-is-breaking-into-unexpected-sectors","status":"publish","type":"post","link":"https:\/\/samy.com\/pt\/influencer-marketing-is-breaking-into-unexpected-sectors\/","title":{"rendered":"O marketing de influ\u00eancia est\u00e1 entrando em setores inesperados"},"content":{"rendered":"<p><a href=\"https:\/\/samy.com\/pt\/services\/social-and-influencers\/influencer-marketing\/\"><span style=\"font-weight: 400;\">Marketing de influ\u00eancia<\/span><\/a><span style=\"font-weight: 400;\"> est\u00e1 a expandir-se muito al\u00e9m das suas origens na beleza e na moda. Numa nova pe\u00e7a para <a href=\"https:\/\/www.warc.com\/\">WARC<\/a>, Juliet Howes, diretora de marketing de influ\u00eancia, analisa como marcas em categorias surpreendentes, desde servi\u00e7os profissionais a viagens premium e at\u00e9 mesmo alimentos, est\u00e3o recorrendo a criadores para envolver p\u00fablicos que antes eram considerados muito especializados para o espa\u00e7o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Juliet destaca uma mudan\u00e7a no que realmente significa influ\u00eancia hoje em dia, focando na credibilidade, relev\u00e2ncia cultural e conex\u00e3o com a comunidade, em vez de apenas na est\u00e9tica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O artigo revela por que a influ\u00eancia agora se encontra na interse\u00e7\u00e3o entre criadores, comunidades e cultura, e como ind\u00fastrias n\u00e3o tradicionais est\u00e3o a come\u00e7ar a aproveitar a oportunidade.<\/span><\/p>\n<p><b>Leia o artigo completo <\/b><a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/beyond-beauty-how-influencer-marketing-is-breaking-into-unexpected-sectors\/en-gb\/7200\"><b>aqui<\/b><\/a><b>.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Em um novo artigo para a WARC, Juliet Howes, Diretora de Marketing de Influenciadores, examina a forma como as marcas, em categorias inesperadas, desde servi\u00e7os profissionais a viagens de luxo e at\u00e9 mesmo alimentos est\u00e3o trabalhando com influenciadores para se conectar com suas audi\u00eancias.<\/p>","protected":false},"author":6,"featured_media":1256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[53],"tags":[24],"thought-leadership":[44],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"In an article for WARC, our IM Director, looks at how brands in surprising categories are turning to creators to engage audiences once thought too specialised.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Namara Luijben\"\/>\n\t<meta name=\"google-site-verification\" 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10:21:17","updated":"2026-01-13 12:19:07"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/pt\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/pt\/category\/influencer\/\" title=\"Influencer\">Influencer<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tInfluencer marketing is breaking into unexpected sectors\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/samy.com\/pt"},{"label":"Influencer","link":"https:\/\/samy.com\/pt\/category\/influencer\/"},{"label":"Influencer marketing is breaking into unexpected 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