{"id":1736,"date":"2026-05-12T09:53:48","date_gmt":"2026-05-12T09:53:48","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&p=1736"},"modified":"2026-05-14T11:33:04","modified_gmt":"2026-05-14T11:33:04","slug":"from-discovery-to-commerce","status":"publish","type":"insight","link":"https:\/\/samy.com\/pt\/reports\/from-discovery-to-commerce\/","title":{"rendered":"From Discovery-to-Commerce in the Social Universe"},"content":{"rendered":"

Social media has made the traditional funnel irrelevant. Today, consumers discover products, trends, creators, and opinions on platforms like TikTok, YouTube, and Instagram, often purchasing in-app.<\/h3>\n

In collaboration with team5pm<\/a>, part of SAMY, we explore this new ‘behaviour’\u2014the Discovery-to-Commerce loop\u2014and show how brands can stay visible, authoritative, and shoppable where intent is formed, both when consumers actively search for information and when algorithms shape this intent.<\/h4>\n

Download our latest report and learn:<\/h4>\n
    \n
  • How brand growth and relevance now happen in a continuous loop where discovery, search, validation, and purchase reinforce each other.<\/li>\n
  • The role creators play in driving trust, engagement, and action across social-native formats.<\/li>\n
  • The best search-to-sale ecosystems: TikTok<\/span><\/span>, YouTube<\/span><\/span>, Pinterest<\/span><\/span>, Instagram<\/span><\/span>, and Facebook<\/span><\/span>, with brand examples and case studies showcasing the loop in action.<\/li>\n<\/ul>","protected":false},"featured_media":1789,"template":"","insight_category":[51],"class_list":["post-1736","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t