{"id":1263,"date":"2026-01-11T15:46:56","date_gmt":"2026-01-11T15:46:56","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1263"},"modified":"2026-01-16T12:22:20","modified_gmt":"2026-01-16T12:22:20","slug":"marketing-trends-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/pt\/reports\/marketing-trends-2026\/","title":{"rendered":"Tend\u00eancias de marketing para 2026"},"content":{"rendered":"<h1 data-start=\"58\" data-end=\"106\"><strong data-start=\"62\" data-end=\"106\">Em 2026, o ROI do marketing ser\u00e1 a relev\u00e2ncia<\/strong><\/h1>\n<h3>Pedimos a mais de 100 diretores de marketing em todo o mundo que nos dessem as suas previs\u00f5es sobre redes sociais, com\u00e9rcio social, marketing de influ\u00eancia, criatividade e inova\u00e7\u00e3o. Combin\u00e1mos essas ideias com a experi\u00eancia dos nossos defensores do SAMY social-first, juntamente com campanhas, estudos de caso e dicas pr\u00e1ticas para ajudar as marcas a ganhar a corrida pela relev\u00e2ncia no ano que se aproxima.<\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1266\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-300x200.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-768x512.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<blockquote>\n<h4><\/h4>\n<h4>\u201cQuando questionado sobre o que um CEO espera dos profissionais de marketing, a resposta \u00e9 simples: dom\u00ednio da efici\u00eancia e otimiza\u00e7\u00e3o, uma conex\u00e3o profunda e aut\u00eantica com os consumidores e um foco inabal\u00e1vel em proporcionar um ROI significativo.\u201d <strong>Amaia Iraundegui, Diretora de Defesa e Marketing de Influ\u00eancia da L'Or\u00e9al.<\/strong><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Fa\u00e7a o download gratuito do nosso relat\u00f3rio e descubra:<\/h2>\n<ul>\n<li aria-level=\"1\">O que mais de 100 diretores de marketing em 22 pa\u00edses prev\u00eaem para 2026<\/li>\n<li aria-level=\"1\">Por que a relev\u00e2ncia \u00e9 o novo ROI<\/li>\n<li aria-level=\"1\">A ascens\u00e3o dos criadores como parceiros estrat\u00e9gicos<\/li>\n<li aria-level=\"1\">Como a IA + a criatividade humana est\u00e3o a redefinir a cultura, a comunidade e o com\u00e9rcio<\/li>\n<li aria-level=\"1\">As verdadeiras prioridades (e desafios!) que moldar\u00e3o o plano de marketing do pr\u00f3ximo ano<\/li>\n<li aria-level=\"1\">Aproveite a leitura com o<strong><a href=\"https:\/\/accounts.spotify.com\/es\/login?continue=https%3A%2F%2Fopen.spotify.com%2Fplaylist%2F5ZYUM5PLFAWnFocuAW6Buh%3Fsi%3Dc6fdd67b65c34a08%26pt%3Df183e6eb2128e293c8480546ea0e6be9\" target=\"_blank\" rel=\"noopener\"> Lista de reprodu\u00e7\u00e3o de tend\u00eancias de marketing da SAMY!<\/a><\/strong><\/li>\n<\/ul>","protected":false},"featured_media":1268,"template":"","insight_category":[51],"class_list":["post-1263","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. 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