{"id":636,"date":"2025-10-15T19:31:53","date_gmt":"2025-10-15T19:31:53","guid":{"rendered":"https:\/\/samy.com\/?p=636"},"modified":"2025-10-30T11:41:26","modified_gmt":"2025-10-30T11:41:26","slug":"samy-unifies-its-brand-as-a-social-first-leader","status":"publish","type":"post","link":"https:\/\/samy.com\/pl\/samy-unifies-its-brand-as-a-social-first-leader\/","title":{"rendered":"SAMY ujednolica swoj\u0105 mark\u0119 jako lider w dziedzinie medi\u00f3w spo\u0142eczno\u015bciowych"},"content":{"rendered":"<h2>Teraz jeste\u015bmy SAMY<\/h2>\n<p>SAMY Alliance zmieni\u0142o nazw\u0119 na SAMY, \u0142\u0105cz\u0105c swoj\u0105 sie\u0107 agencji w jedn\u0105, sp\u00f3jn\u0105 mark\u0119. Nowe pozycjonowanie odzwierciedla zaanga\u017cowanie grupy w dostarczanie zintegrowanych, kompleksowych rozwi\u0105za\u0144 marketingowych w mediach spo\u0142eczno\u015bciowych, opartych na kreatywno\u015bci nap\u0119dzanej inteligencj\u0105 i autorskiej technologii, zaprojektowanych z my\u015bl\u0105 o zaspokojeniu zmieniaj\u0105cych si\u0119 potrzeb wsp\u00f3\u0142czesnych globalnych marek.<\/p>\n<p>Nowa konfiguracja globalnej marki grupy agencyjnej b\u0119dzie motorem jej ambitnych plan\u00f3w rozwoju. Cz\u0119\u015bci\u0105 tego nowego rozdzia\u0142u s\u0105 r\u00f3wnie\u017c og\u0142oszone niedawno zmiany personalne, w tym odej\u015bcie Alexa Hilla i Nathana Townsenda z dotychczasowych stanowisk, aby obj\u0105\u0107 odpowiednio funkcje dyrektora ds. strategii i dyrektora ds. partnerstw.<\/p>\n<p>W 2024 roku firma SAMY osi\u0105gn\u0119\u0142a dwucyfrowy wzrost, generuj\u0105c przychody przekraczaj\u0105ce 100 mln euro, a wi\u0119kszo\u015bciowy pakiet udzia\u0142\u00f3w przej\u0119\u0142a firma Bridgepoint.<\/p>\n<p>Wszystkie agencje, kt\u00f3re zosta\u0142y przej\u0119te i agencje podmarkowe przed 2024 r., w tym SHARE Creative (agencja kreatywna zajmuj\u0105ca si\u0119 mediami spo\u0142eczno\u015bciowymi), Capture Intelligence (badania, analizy i inteligencja spo\u0142eczno\u015bciowa), Thyga (p\u0142atne media), dLaundry (komunikacja spo\u0142eczno\u015bciowa i PR) oraz Nobox (ameryka\u0144ska agencja kreatywna), a tak\u017ce SamyRoad, zostan\u0105 po\u0142\u0105czone w ramach marki SAMY.<\/p>\n<p>W ci\u0105gu ostatnich 12 miesi\u0119cy firma SAMY dokona\u0142a szeregu strategicznych przej\u0119\u0107, w tym ameryka\u0144skiej agencji marketingu cyfrowego Content Lab, agencji cyfrowej MDS, agencji spo\u0142eczno\u015bciowej Kurio, a ostatnio tak\u017ce Intermate, wiod\u0105cej niemieckiej agencji spo\u0142eczno\u015bciowej. Wy\u017cej wymienione podmioty zachowaj\u0105 swoje nazwy i zostan\u0105 formalnie uznane za \u201cagencje SAMY\u201d.<\/p>\n<p>SAMY obra\u0142a kurs, aby sta\u0107 si\u0119 wiod\u0105c\u0105 globaln\u0105 grup\u0105 agencji spo\u0142eczno\u015bciowych, preferowanym partnerem najbardziej rozpoznawalnych marek na \u015bwiecie. Obiecuje budowa\u0107 znaczenie marki dla klient\u00f3w w \u201d\u015bwiecie spo\u0142eczno\u015bciowym\u201d poprzez integracj\u0119 inteligencji, kreatywno\u015bci i technologii.<\/p>\n<p>W 2025 roku SAMY zamierza utrzyma\u0107 dwucyfrowy wzrost, jednocze\u015bnie wzmacniaj\u0105c swoj\u0105 obecno\u015b\u0107 na kluczowych rynkach, takich jak Stany Zjednoczone, Europa (w tym otwarcie biura w Mediolanie na pocz\u0105tku roku) i Meksyk, zar\u00f3wno poprzez rozw\u00f3j organiczny, jak i przej\u0119cia.<\/p>\n<p>Za\u0142o\u017cona w 2012 roku firma SAMY jest liderem w dziedzinie strategii marketingowych opartych na mediach spo\u0142eczno\u015bciowych, \u0142\u0105cz\u0105cych autorskie oprogramowanie i zaawansowane narz\u0119dzia analityczne w celu wzmocnienia pozycji globalnych marek. Obecnie firma posiada 20 biur, zatrudnia ponad 900 pracownik\u00f3w i dzia\u0142a w 15 krajach, obs\u0142uguj\u0105c zr\u00f3\u017cnicowan\u0105 baz\u0119 klient\u00f3w z sektora blue chip.<\/p>\n<h3>W SAMY nasza wizja zawsze by\u0142a jasna: przewodzenie ewolucji komunikacji marki, z misj\u0105 nadawania znaczenia markom poprzez tworzenie znacz\u0105cych relacji mi\u0119dzyludzkich. Po\u0142\u0105czenie si\u0119 w jedn\u0105 ca\u0142o\u015b\u0107 jest wyrazem naszych ambicji i dynamiki oraz stanowi punkt zwrotny w naszej podr\u00f3\u017cy.<\/h3>\n<p>W 2025 roku SAMY zamierza utrzyma\u0107 dwucyfrowy wzrost, jednocze\u015bnie wzmacniaj\u0105c swoj\u0105 obecno\u015b\u0107 na kluczowych rynkach, takich jak Stany Zjednoczone, Europa (w tym otwarcie biura w Mediolanie na pocz\u0105tku roku) i Meksyk, zar\u00f3wno poprzez rozw\u00f3j organiczny, jak i przej\u0119cia.<\/p>\n<p>Za\u0142o\u017cona w 2012 roku firma SAMY jest liderem w dziedzinie strategii marketingowych opartych na mediach spo\u0142eczno\u015bciowych, \u0142\u0105cz\u0105cych autorskie oprogramowanie i zaawansowane narz\u0119dzia analityczne w celu wzmocnienia pozycji globalnych marek. Obecnie firma posiada 20 biur, zatrudnia ponad 900 pracownik\u00f3w i dzia\u0142a w 15 krajach, obs\u0142uguj\u0105c zr\u00f3\u017cnicowan\u0105 baz\u0119 klient\u00f3w z sektora blue chip.<\/p>\n<p><strong>25 czerwca we wszystkich naszych elektrowniach zorganizowali\u015bmy wydarzenia, aby powita\u0107 now\u0105, ujednolicon\u0105 mark\u0119 SAMY.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1117\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1024x768.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1024x768.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-300x225.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-768x576.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1536x1152.jpg 1536w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>SAMY Alliance zmieni\u0142o nazw\u0119 na SAMY, \u0142\u0105cz\u0105c swoj\u0105 sie\u0107 agencji w jedn\u0105, sp\u00f3jn\u0105 mark\u0119.<\/p>","protected":false},"author":2,"featured_media":1063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[31],"tags":[24],"thought-leadership":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity. 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