{"id":3125,"date":"2026-10-06T13:56:13","date_gmt":"2026-10-06T13:56:13","guid":{"rendered":"https:\/\/samy.com\/?p=3125"},"modified":"2026-10-06T14:03:22","modified_gmt":"2026-10-06T14:03:22","slug":"get-engaged","status":"publish","type":"post","link":"https:\/\/samy.com\/pl\/get-engaged\/","title":{"rendered":"SAMY accelerates US growth with Get Engaged acquisition"},"content":{"rendered":"

Big news for SAMY: we\u2019ve just acquired Get Engaged<\/a>, a leading U.S. social-first agency specializing in creators, talent, entertainment, and culture.<\/h2>\n

The acquisition significantly expands SAMY\u2019s scale and capabilities in the U.S., strengthening our position to accelerate growth in social and creator marketing and deliver even more impact for brands worldwide.<\/h4>\n

\"\"<\/p>\n

Combining Get Engaged\u2019s deep expertise in social media, creator and influencer marketing, talent and entertainment with SAMY\u2019s global scale<\/strong> and social-first capabilities across research and intelligence, strategy, creative, content production, and social technology.<\/p>\n

The deal follows SAMY\u2019s recent Unilever Foods and Barilla <\/span>global account wins,<\/span> as well as the appointment of Anabela Bonuccelli as its US managing director.<\/span> It is the latest step in the agency\u2019s strategy to expand in the US through both organic growth and acquisitions.\u00a0<\/span><\/p>\n

<\/b><\/b><\/b>Juan Andr\u00e9s Elhazaz, CEO of SAMY, <\/b>comments, “Joining forces consolidates SAMY as the global leader in scalable social media and creator marketing. <\/span>Through data and insights driven, powered by tech and AI, we maximize strategy and creative output, allowing these leading brands to resonate authentically with today’s audiences.<\/span><\/p>\n

Global Scale, Local Resonance<\/h2>\n

<\/b><\/b><\/b>Alex Dermer, CEO of Get Engaged, stated<\/b>, <\/span>\u00a0\u201cWe built Get Engaged to help brands connect with culture in ways that move their businesses forward.<\/span> Joining SAMY gives us the global reach, technology, and talent to take that vision further. What excites me most is our shared ambition for where this industry is going and the role we can play in shaping it. As I step into the CEO role of Get Engaged, I\u2019m proud of what we\u2019ve built and energized by what this partnership makes possible for our clients and our team.\u201d\u00a0<\/span><\/p>\n

Creating Moments for People<\/h2>\n

<\/b><\/b><\/b>Cam Fordham, Co-Founder of Get Engaged, added<\/b>, \u201cThe next era of marketing will belong to brands that create moments people want to be part of.<\/span> We see a huge opportunity to bring brands, creators and talent together in ways that go well beyond a single campaign. With SAMY, we can take bigger swings and turn bold ideas into experiences and partnerships that reach audiences around the world.\u201d<\/span><\/p>\n

<\/b>H\u00e9ctor P\u00e9rez, Deputy Managing Partner of Bridgepoint Europe, said<\/b>: This is another important milestone in SAMY\u2019s global growth journey, bringing together two highly complementary social-first businesses and significantly strengthening the group\u2019s presence in the US.<\/span> Together, SAMY and Get Engaged will create a leading social-first agency globally, with the scale, capabilities and local expertise to support clients across markets. We are pleased to continue supporting the team as they deliver on that ambition.\u201d<\/span><\/p>\n

Founded in 2016<\/strong> by Alex Dermer, Cam Fordham and Ben Hiott, Get Engaged drives culture with the power of influence and cross-platform orchestration, building genuine connections between celebrities, creators and brands through engaging content. The company has grown to more than 120 employees across Atlanta, New York, Nashville and Los Angeles.<\/span><\/p>\n

Get Engaged will retain its founders, leadership and culture, alongside its hands-on\u00a0 to client service as part of the acquisition. <\/span>Transakcja jest wspierana przez dotychczasowego partnera inwestycyjnego SAMY, firm\u0119 Bridgepoint, kt\u00f3ra w 2025 r. sta\u0142a si\u0119 wi\u0119kszo\u015bciowym udzia\u0142owcem sp\u00f3\u0142ki.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The addition of Get Engaged expands SAMY\u2019s scale and capabilities in the U.S., strengthening our position to accelerate growth in social and creator marketing.<\/p>","protected":false},"author":9,"featured_media":3129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[31],"tags":[24],"thought-leadership":[],"class_list":["post-3125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t