{"id":1254,"date":"2025-11-20T10:42:53","date_gmt":"2025-11-20T10:42:53","guid":{"rendered":"https:\/\/samy.com\/?p=1254"},"modified":"2026-01-13T12:13:34","modified_gmt":"2026-01-13T12:13:34","slug":"influencer-marketing-is-breaking-into-unexpected-sectors","status":"publish","type":"post","link":"https:\/\/samy.com\/pl\/influencer-marketing-is-breaking-into-unexpected-sectors\/","title":{"rendered":"Marketing influencerski wkracza do nieoczekiwanych sektor\u00f3w"},"content":{"rendered":"<p><a href=\"https:\/\/samy.com\/pl\/services\/social-and-influencers\/influencer-marketing\/\"><span style=\"font-weight: 400;\">Marketing influencerski<\/span><\/a><span style=\"font-weight: 400;\"> rozszerza si\u0119 daleko poza swoje korzenie zwi\u0105zane z urod\u0105 i mod\u0105. W nowym artykule dla <a href=\"https:\/\/www.warc.com\/\">WARC<\/a>, Juliet Howes, dyrektor ds. marketingu influencerskiego, przygl\u0105da si\u0119, jak marki z zaskakuj\u0105cych kategorii, od us\u0142ug profesjonalnych po podr\u00f3\u017ce premium, a nawet \u017cywno\u015b\u0107, zwracaj\u0105 si\u0119 do tw\u00f3rc\u00f3w, aby zaanga\u017cowa\u0107 odbiorc\u00f3w, kt\u00f3rzy kiedy\u015b byli uwa\u017cani za zbyt wyspecjalizowanych dla tej przestrzeni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Juliet podkre\u015bla zmian\u0119 w rozumieniu znaczenia wp\u0142ywu w dzisiejszych czasach, skupiaj\u0105c si\u0119 na wiarygodno\u015bci, znaczeniu kulturowym i powi\u0105zaniach spo\u0142ecznych, a nie wy\u0142\u0105cznie na estetyce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artyku\u0142 wyja\u015bnia, dlaczego wp\u0142yw znajduje si\u0119 obecnie na styku tw\u00f3rc\u00f3w, spo\u0142eczno\u015bci i kultury oraz w jaki spos\u00f3b nietradycyjne bran\u017ce zaczynaj\u0105 wykorzystywa\u0107 t\u0119 szans\u0119.<\/span><\/p>\n<p><b>Przeczytaj ca\u0142y artyku\u0142 <\/b><a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/beyond-beauty-how-influencer-marketing-is-breaking-into-unexpected-sectors\/en-gb\/7200\"><b>tutaj<\/b><\/a><b>.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>W nowym artykule dla WARC, Juliet Howes, Influencer Marketing Director, analizuje, w jaki spos\u00f3b marki w nieoczekiwanych kategoriach, od us\u0142ug profesjonalnych po podr\u00f3\u017ce premium, a nawet \u017cywno\u015b\u0107.<\/p>","protected":false},"author":6,"featured_media":1256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[53],"tags":[24],"thought-leadership":[44],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In an article for WARC, our IM Director, looks at how brands in surprising categories are turning to creators to engage audiences once thought too specialised.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Namara Luijben\"\/>\n\t<meta name=\"google-site-verification\" 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