{"id":1096,"date":"2025-10-27T14:48:27","date_gmt":"2025-10-27T14:48:27","guid":{"rendered":"https:\/\/samy.com\/?p=1096"},"modified":"2025-10-30T11:07:51","modified_gmt":"2025-10-30T11:07:51","slug":"social-commerce-the-future-of-relevant-global-brands","status":"publish","type":"post","link":"https:\/\/samy.com\/pl\/social-commerce-the-future-of-relevant-global-brands\/","title":{"rendered":"Handel spo\u0142eczno\u015bciowy: przysz\u0142o\u015b\u0107 (istotnych) globalnych marek"},"content":{"rendered":"<h2>\u201cPrzysz\u0142o\u015b\u0107 brandingu zale\u017cy od pe\u0142nego wykorzystania potencja\u0142u handlu spo\u0142eczno\u015bciowego\u201d.\u201d<\/h2>\n<h4>Autor: Patricia Arag\u00f3n, dyrektor ds. handlu spo\u0142eczno\u015bciowego w SAMY<\/h4>\n<p data-start=\"96\" data-end=\"396\">Prawdopodobnie nie kojarzysz firmy Tupperware z Brownie Wise, pierwsz\u0105 kobiet\u0105 wp\u0142ywow\u0105 lat 50., kt\u00f3ra zdoby\u0142a zaufanie Amerykan\u00f3w, prezentuj\u0105c produkty Tupperware podczas domowych przyj\u0119\u0107. By\u0142a pionierk\u0105 sprzeda\u017cy spo\u0142eczno\u015bciowej, marketingu influencerskiego i marketingu tre\u015bci \u2013 czyli pocz\u0105tk\u00f3w tego, co dzi\u015b nazywamy handlem spo\u0142eczno\u015bciowym.<\/p>\n<p data-start=\"398\" data-end=\"696\">Social Commerce ewoluowa\u0142 wraz z zachowaniami konsument\u00f3w, dostosowuj\u0105c si\u0119 do nowych platform i technologii. Obecnie influencerzy i sprzedawcy spo\u0142eczno\u015bciowi polecaj\u0105 produkty za po\u015brednictwem post\u00f3w, transmisji na \u017cywo, a nawet aplikacji do przesy\u0142ania wiadomo\u015bci \u2014 wzbogaconych o sztuczn\u0105 inteligencj\u0119 i rzeczywisto\u015b\u0107 rozszerzon\u0105 \u2014 aby stworzy\u0107 p\u0142ynne, spersonalizowane do\u015bwiadczenia zakupowe.<\/p>\n<h3 data-start=\"398\" data-end=\"696\">Zasada pozostaje ta sama we wszystkich formatach: zaufanie i wi\u0119zi mi\u0119dzyludzkie.<\/h3>\n<p data-start=\"698\" data-end=\"996\">Od imprez domowych po sklepy na Instagramie i TikTok Shop \u2013 zasada pozostaje ta sama: zaufanie, relacje mi\u0119dzyludzkie i trafno\u015b\u0107 przynosz\u0105 rezultaty. Konsumenci zyskuj\u0105 wygod\u0119 i zaanga\u017cowanie, influencerzy otwieraj\u0105 nowe \u017ar\u00f3d\u0142a przychod\u00f3w, a marki odkrywaj\u0105 nowe kana\u0142y komunikacji, pozwalaj\u0105ce im dotrze\u0107 do odbiorc\u00f3w, zrozumie\u0107 ich i przekona\u0107 do swoich produkt\u00f3w.<\/p>\n<p data-start=\"998\" data-end=\"1035\">Handel spo\u0142eczno\u015bciowy wyst\u0119puje w dw\u00f3ch formach:<\/p>\n<ul data-start=\"1036\" data-end=\"1287\">\n<li data-start=\"1036\" data-end=\"1148\">\n<p data-start=\"1038\" data-end=\"1148\"><strong data-start=\"1038\" data-end=\"1048\">Bezpo\u015bredni<\/strong>: zakupy realizowane w ca\u0142o\u015bci na platformach spo\u0142eczno\u015bciowych, prowadzone przez marki posiadaj\u0105ce zintegrowane katalogi i logistyk\u0119.<\/p>\n<\/li>\n<li data-start=\"1149\" data-end=\"1287\">\n<p data-start=\"1151\" data-end=\"1287\"><strong data-start=\"1151\" data-end=\"1163\">Po\u015bredni<\/strong>: influencerzy kieruj\u0105 u\u017cytkownik\u00f3w do witryn e-commerce lub sklep\u00f3w marek, oferuj\u0105c potencja\u0142 wzrostu dzi\u0119ki autentycznym rekomendacjom.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1289\" data-end=\"1581\">Sukces zale\u017cy od zrozumienia odbiorc\u00f3w, dostarczania odpowiednich tre\u015bci, wykorzystania zaufania tw\u00f3rc\u00f3w, budowania spo\u0142eczno\u015bci i personalizacji do\u015bwiadcze\u0144 zakupowych. Marketing stanowi sedno handlu spo\u0142eczno\u015bciowego, pomagaj\u0105c markom dostosowywa\u0107 si\u0119, nawi\u0105zywa\u0107 kontakty i rozwija\u0107 si\u0119 dzi\u0119ki technologii i relacjom mi\u0119dzyludzkim.<\/p>","protected":false},"excerpt":{"rendered":"<p>Patricia Arag\u00f3n, dyrektor ds. handlu spo\u0142eczno\u015bciowego w SAMY, bada, w jaki spos\u00f3b handel spo\u0142eczno\u015bciowy zmienia spos\u00f3b, w jaki marki anga\u017cuj\u0105 si\u0119 w relacje z konsumentami.<\/p>","protected":false},"author":2,"featured_media":1158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[45],"class_list":["post-1096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news","thought-leadership-social-commerce"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - 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