{"id":1058,"date":"2025-10-23T15:26:18","date_gmt":"2025-10-23T15:26:18","guid":{"rendered":"https:\/\/samy.com\/?p=1058"},"modified":"2025-11-13T17:48:28","modified_gmt":"2025-11-13T17:48:28","slug":"creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year","status":"publish","type":"post","link":"https:\/\/samy.com\/pl\/creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year\/","title":{"rendered":"Czas, aby agencja spo\u0142eczno\u015bciowa zdoby\u0142a tytu\u0142 Agencji Roku"},"content":{"rendered":"<h3><strong>Creative Review przeprowadza wywiad z Alexem Hillem, dyrektorem ds. strategii w SAMY.<\/strong><\/h3>\n<p>Creative Review rozmawia z Alexem Hillem, dyrektorem ds. strategii w SAMY, o \u015bmierci tradycyjnego konsumenta i tym, jak wygl\u0105da kreatywno\u015b\u0107 w dzisiejszym \u015bwiecie spo\u0142eczno\u015bciowym.<br \/>\nW artykule Alex omawia, w jaki spos\u00f3b podej\u015bcie SAMY oparte na analizie danych w czasie rzeczywistym i zrozumieniu kulturowym pomaga globalnym markom, takim jak L\u2019Or\u00e9al, North Face i Diageo, zachowa\u0107 aktualno\u015b\u0107 w szybko zmieniaj\u0105cym si\u0119 \u015bwiecie. Od reaktywnych tre\u015bci spo\u0142eczno\u015bciowych po pe\u0142ne ekosystemy marek \u2013 wyja\u015bnia, dlaczego stare zasady kreatywno\u015bci nie maj\u0105 ju\u017c zastosowania i dlaczego dzia\u0142ania oparte na mediach spo\u0142eczno\u015bciowych zas\u0142uguj\u0105 na wi\u0119ksze uznanie bran\u017cy.<\/p>\n<p><a href=\"https:\/\/www.creativereview.co.uk\/when-will-a-social-agency-win-agency-of-the-year\/\">Przeczytaj ca\u0142y artyku\u0142 tutaj<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"style-scope ytd-watch-metadata\">Good Sh*t for PETA to jedna z najcz\u0119\u015bciej nagradzanych kampanii kreatywnych SAMY.<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Odtwarzacz wideo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/te1NcrOXwI8?si=_kM2kUMhoQtKlYMt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Alex Hill, dyrektor ds. strategii w agencji SAMY, opowiada magazynowi Creative Review, w jaki spos\u00f3b oparte na danych i uwzgl\u0119dniaj\u0105ce kontekst kulturowy podej\u015bcie agencji pozwala markom takim jak L\u2019Or\u00e9al, The North Face i Diageo zachowa\u0107 swoj\u0105 pozycj\u0119 w szybko zmieniaj\u0105cym si\u0119 \u015bwiecie.<\/p>","protected":false},"author":2,"featured_media":1166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[44],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/posts\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/media\/1166"}],"wp:attachment":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/tags?post=1058"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/thought-leadership?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}