{"id":1736,"date":"2026-05-12T09:53:48","date_gmt":"2026-05-12T09:53:48","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1736"},"modified":"2026-05-12T14:49:09","modified_gmt":"2026-05-12T14:49:09","slug":"from-discovery-to-commerce","status":"publish","type":"insight","link":"https:\/\/samy.com\/pl\/reports\/from-discovery-to-commerce\/","title":{"rendered":"From Discovery-to-Commerce in the Social Universe"},"content":{"rendered":"<h3>Social media has made the traditional funnel irrelevant. Today, consumers discover products, trends, creators, and opinions on platforms like TikTok, YouTube, and Instagram, often purchasing in-app.<\/h3>\n<h4>In collaboration with <a href=\"https:\/\/team5pm.com\/\" target=\"_blank\" rel=\"noopener\">team5pm<\/a>, part of SAMY, we explore this new &#8216;behaviour&#8217;\u2014the Discovery-to-Commerce loop\u2014and show how brands can stay visible, authoritative, and shoppable where intent is formed, both when consumers actively search for information and when algorithms shape this intent.<\/h4>\n<h4>Download our latest report and learn:<\/h4>\n<ul>\n<li data-pm-slice=\"1 1 []\">How brand growth and relevance now happen in a continuous loop where discovery, search, validation, and purchase reinforce each other.<\/li>\n<li>The role creators play in driving trust, engagement, and action across social-native formats.<\/li>\n<li>The best search-to-sale ecosystems: <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">TikTok<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">YouTube<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Pinterest<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Instagram<\/span><\/span>, and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Facebook<\/span><\/span>, with brand examples and case studies showcasing the loop in action.<\/li>\n<\/ul>","protected":false},"featured_media":1779,"template":"","insight_category":[51],"class_list":["post-1736","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/insight\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/media\/1779"}],"wp:attachment":[{"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/samy.com\/pl\/wp-json\/wp\/v2\/insight_category?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}