{"id":1263,"date":"2026-01-11T15:46:56","date_gmt":"2026-01-11T15:46:56","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1263"},"modified":"2026-01-16T12:22:20","modified_gmt":"2026-01-16T12:22:20","slug":"marketing-trends-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/pl\/reports\/marketing-trends-2026\/","title":{"rendered":"Trendy marketingowe 2026"},"content":{"rendered":"<h1 data-start=\"58\" data-end=\"106\"><strong data-start=\"62\" data-end=\"106\">W 2026 r. ROI marketingu b\u0119dzie mia\u0142o znaczenie<\/strong><\/h1>\n<h3>Poprosili\u015bmy ponad 100 dyrektor\u00f3w marketingu z ca\u0142ego \u015bwiata o prognozy dotycz\u0105ce medi\u00f3w spo\u0142eczno\u015bciowych, handlu spo\u0142eczno\u015bciowego, marketingu influencerskiego, kreatywno\u015bci i innowacji. Po\u0142\u0105czyli\u015bmy te spostrze\u017cenia z wiedz\u0105 specjalistyczn\u0105 naszych ekspert\u00f3w SAMY, zajmuj\u0105cych si\u0119 przede wszystkim mediami spo\u0142eczno\u015bciowymi, a tak\u017ce kampaniami, studiami przypadk\u00f3w i praktycznymi wskaz\u00f3wkami, aby pom\u00f3c markom wygra\u0107 wy\u015bcig o znaczenie w nadchodz\u0105cym roku.<\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1266\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-300x200.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-768x512.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<blockquote>\n<h4><\/h4>\n<h4>\u201cNa pytanie, czego dyrektor generalny oczekuje od specjalist\u00f3w ds. marketingu, odpowied\u017a jest prosta: bieg\u0142o\u015b\u0107 w zakresie wydajno\u015bci i optymalizacji, g\u0142\u0119bokie i autentyczne relacje z konsumentami oraz nieustanne skupienie si\u0119 na zapewnianiu znacz\u0105cego zwrotu z inwestycji\u201d.\u201d <strong>Amaia Iraundegui, dyrektor ds. promocji i marketingu influencerskiego w firmie L\u2019Or\u00e9al.<\/strong><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Pobierz nasz raport za darmo i dowiedz si\u0119:<\/h2>\n<ul>\n<li aria-level=\"1\">Co ponad 100 dyrektor\u00f3w marketingu z 22 kraj\u00f3w przewiduje na rok 2026<\/li>\n<li aria-level=\"1\">Dlaczego trafno\u015b\u0107 jest nowym wska\u017anikiem ROI<\/li>\n<li aria-level=\"1\">Wzrost znaczenia tw\u00f3rc\u00f3w jako partner\u00f3w strategicznych<\/li>\n<li aria-level=\"1\">Jak sztuczna inteligencja i ludzka kreatywno\u015b\u0107 na nowo definiuj\u0105 kultur\u0119, spo\u0142eczno\u015b\u0107 i handel<\/li>\n<li aria-level=\"1\">Prawdziwe priorytety (i wyzwania!) kszta\u0142tuj\u0105ce strategi\u0119 marketingow\u0105 na przysz\u0142y rok<\/li>\n<li aria-level=\"1\">Mi\u0142ej lektury z<strong><a href=\"https:\/\/accounts.spotify.com\/es\/login?continue=https%3A%2F%2Fopen.spotify.com%2Fplaylist%2F5ZYUM5PLFAWnFocuAW6Buh%3Fsi%3Dc6fdd67b65c34a08%26pt%3Df183e6eb2128e293c8480546ea0e6be9\" target=\"_blank\" rel=\"noopener\"> Playlista trend\u00f3w marketingowych SAMY!<\/a><\/strong><\/li>\n<\/ul>","protected":false},"featured_media":1268,"template":"","insight_category":[51],"class_list":["post-1263","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. 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