{"id":1819,"date":"2026-06-08T10:03:19","date_gmt":"2026-06-08T10:03:19","guid":{"rendered":"https:\/\/samy.com\/?p=1819"},"modified":"2026-06-08T10:03:19","modified_gmt":"2026-06-08T10:03:19","slug":"dickies-appoints-samy-to-lead-european-social-strategy","status":"publish","type":"post","link":"https:\/\/samy.com\/nl\/dickies-appoints-samy-to-lead-european-social-strategy\/","title":{"rendered":"Dickies benoemt SAMY tot verantwoordelijke voor de Europese sociale strategie"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Iconic workwear heritage brand Dickies has appointed global social-first agency <\/span><span style=\"font-weight: 400;\">SAMY<\/span><span style=\"font-weight: 400;\"> to lead its European social media strategy, supporting the brand\u2019s next chapter across the region.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Following Dickies\u2019 new ownership under Bluestar Alliance and operations in Europe led by SPORTLUX, the brand is entering a new chapter with an evolving brand positioning and a renewed focus on strengthening connections across its communities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAMY will lead Dickies\u2019 social ecosystem across Europe, spanning strategy, content production, paid amplification, and influencer, Instagram and TikTok management. Through community engagement and creator-led storytelling, the partnership aims to strengthen Dickies\u2019 connection with communities across workwear, craftsmanship, creative culture and contemporary lifestyle spaces.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the partnership will see the evolution of Dickies\u2019 \u201cMaker\u201d storytelling series across social, embedding the brand more deeply into the lives and ambitions of makers and creative communities. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Het iconische, traditionele werkkledingmerk Dickies heeft het wereldwijde, op sociale media gerichte bureau SAMY aangesteld om leiding te geven aan zijn Europese socialemediastrategie en zo het volgende hoofdstuk van het merk in de hele regio te 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