{"id":1254,"date":"2025-11-20T10:42:53","date_gmt":"2025-11-20T10:42:53","guid":{"rendered":"https:\/\/samy.com\/?p=1254"},"modified":"2026-01-13T12:13:34","modified_gmt":"2026-01-13T12:13:34","slug":"influencer-marketing-is-breaking-into-unexpected-sectors","status":"publish","type":"post","link":"https:\/\/samy.com\/nl\/influencer-marketing-is-breaking-into-unexpected-sectors\/","title":{"rendered":"Influencermarketing dringt door in onverwachte sectoren"},"content":{"rendered":"<p><a href=\"https:\/\/samy.com\/nl\/services\/social-and-influencers\/influencer-marketing\/\"><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> is expanding far beyond its beauty and fashion origins. In a new piece for <a href=\"https:\/\/www.warc.com\/\">WARC<\/a>, Juliet Howes, Influencer Marketing Director, looks at how brands in surprising categories, from professional services to premium travel and even food, are turning to creators to engage audiences once thought too specialised for the space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Juliet highlights a shift in what influence really means today, focusing on credibility, cultural relevance and community connection rather than aesthetics alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The article reveals why influence now sits at the intersection of creators, communities and culture, and how non-traditional industries are beginning to seize the opportunity.<\/span><\/p>\n<p><b>Lees het volledige artikel <\/b><a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/beyond-beauty-how-influencer-marketing-is-breaking-into-unexpected-sectors\/en-gb\/7200\"><b>here<\/b><\/a><b>.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>In een nieuw artikel voor WARC onderzoekt Juliet Howes, directeur influencermarketing, hoe merken in onverwachte sectoren \u2013 vari\u00ebrend van professionele dienstverlening tot luxe reizen en zelfs voedingsmiddelen \u2013 hiermee omgaan.<\/p>","protected":false},"author":6,"featured_media":1256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[53],"tags":[24],"thought-leadership":[44],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In an article for WARC, our IM Director, looks at how brands in surprising categories are turning to creators to engage audiences once thought too specialised.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Namara Luijben\"\/>\n\t<meta name=\"google-site-verification\" 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