{"id":1220,"date":"2025-11-12T11:46:10","date_gmt":"2025-11-12T11:46:10","guid":{"rendered":"https:\/\/samy.com\/?p=1220"},"modified":"2026-01-21T14:11:50","modified_gmt":"2026-01-21T14:11:50","slug":"christmas-breakfast-event","status":"publish","type":"post","link":"https:\/\/samy.com\/nl\/christmas-breakfast-event\/","title":{"rendered":"Succes op TikTok Shop \u2013 Ons ontbijtevenement in Londen"},"content":{"rendered":"

Last month, SAMY hosted an exclusive breakfast event in Soho, London, bringing together senior brand leaders to explore one of the biggest opportunities in digital retail right now: TikTok Shop.<\/span><\/p>\n

The session, \u201c<\/span>How to Win on TikTok Shop This Christmas<\/span><\/i>,\u201d led by our Head of New Business, Max Dougall, featured expert insights from Jack Timpany, L\u2019Or\u00e9al\u2019s UK TikTok Shop Director, and Emily Caine, TikTok Shop\u2019s Head of Beauty. Together, they discussed how brands can drive discovery, conversion, and long-term growth on one of the world\u2019s most influential <\/span>social commerce<\/span><\/a> platforms.<\/span><\/p>\n

The Power of TikTok in the purchase journey<\/b><\/h2>\n

What stood out was that TikTok continues to dominate consumer attention, and it\u2019s now the app that British users spend the most time on. With <\/span>39% of people making purchases based on TikTok short videos<\/b> and <\/span>three in four users likely to buy from brands they\u2019ve seen on TikTok Shop<\/b>, the platform represents a vital channel for brand storytelling and commerce this festive season.<\/span><\/p>\n

Christmas and Beyond\u00a0<\/b><\/h2>\n

The breakfast also highlighted that <\/span>79% of TikTok users continue shopping post-Christmas<\/b>, opening up a cost-effective window for brands to reach high-intent audiences as they look for deals and shift their focus toward wellness, productivity, and self-investment in the new year. <\/span>At SAMY, we\u2019re proud to bring together voices shaping the future of social commerce and to help brands unlock their full potential on platforms where culture and conversion meet.<\/span><\/p>\n

Want to be the first to know about upcoming SAMY events, insights, and opportunities in social commerce? <\/span><\/p>\n

Stay in touch.\u00a0<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

SAMY organiseerde een exclusief ontbijtevenement in Soho, Londen, waar vooraanstaande merkleiders bijeenkwamen om een van de grootste kansen in de digitale detailhandel van dit moment te verkennen: TikTok Shop.<\/p>","protected":false},"author":9,"featured_media":1222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[30],"thought-leadership":[45],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-event","thought-leadership-social-commerce"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t