{"id":3219,"date":"2026-10-08T14:49:54","date_gmt":"2026-10-08T14:49:54","guid":{"rendered":"https:\/\/samy.com\/?post_type=oracle_article&#038;p=3219"},"modified":"2026-10-16T14:55:25","modified_gmt":"2026-10-16T14:55:25","slug":"mass-influence-finding-the-right-many","status":"publish","type":"oracle_article","link":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/","title":{"rendered":"Massale invloed: de juiste groep vinden"},"excerpt":{"rendered":"<p>Bij massale invloed gaat het niet om het bereiken van zoveel mogelijk mensen. Het gaat erom de juiste groep mensen te bereiken, met de juiste creators, rollen en signalen. Door verder te kijken dan demografische gegevens en puur bereik, en zich te richten op relevantie, betrokkenheid en de intentie van het publiek, kunnen merken een portfolio van creators opbouwen waarmee ze aandacht omzetten in betekenisvolle invloed.<\/p>","protected":false},"featured_media":3221,"template":"","oracle_topic":[64],"class_list":["post-3219","oracle_article","type-oracle_article","status-publish","has-post-thumbnail","hentry","oracle_topic-influencer-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mass influence isn\u2019t about reaching the most people. It\u2019s about reaching the right many, with the right creators, roles and signals. By moving beyond demographics and raw reach to relevance, engagement and audience intent, brands can build creator portfolios that turn attention into meaningful influence.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"C8meL4nAE54_GdmUQux5GR7UfwdBPu7GsyxflTNiTXQ\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"nl_NL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SAMY - We Make Brands Matter\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Mass Influence: Finding the Right Many - SAMY\" \/>\n\t\t<meta property=\"og:description\" content=\"Mass influence isn\u2019t about reaching the most people. It\u2019s about reaching the right many, with the right creators, roles and signals. By moving beyond demographics and raw reach to relevance, engagement and audience intent, brands can build creator portfolios that turn attention into meaningful influence.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/samy.com\/wp-content\/uploads\/2026\/10\/Cartas-Oraculo-v3-08.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/samy.com\/wp-content\/uploads\/2026\/10\/Cartas-Oraculo-v3-08.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-08T14:49:54+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-16T14:55:25+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Mass Influence: Finding the Right Many - SAMY\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Mass influence isn\u2019t about reaching the most people. It\u2019s about reaching the right many, with the right creators, roles and signals. By moving beyond demographics and raw reach to relevance, engagement and audience intent, brands can build creator portfolios that turn attention into meaningful influence.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/05\/logo.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/samy.com\\\/nl\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/?taxonomy=oracle_topic&term=influencer-marketing#listItem\",\"name\":\"Influencer Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/?taxonomy=oracle_topic&term=influencer-marketing#listItem\",\"position\":2,\"name\":\"Influencer Marketing\",\"item\":\"https:\\\/\\\/samy.com\\\/nl\\\/?taxonomy=oracle_topic&term=influencer-marketing\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#listItem\",\"name\":\"Mass Influence: Finding the Right Many\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#listItem\",\"position\":3,\"name\":\"Mass Influence: Finding the Right Many\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/?taxonomy=oracle_topic&term=influencer-marketing#listItem\",\"name\":\"Influencer Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/#organization\",\"name\":\"SAMY\",\"description\":\"We Make Brands Matter\",\"url\":\"https:\\\/\\\/samy.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/samy.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logo.jpg\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#organizationLogo\",\"width\":700,\"height\":200},\"image\":{\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#webpage\",\"url\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/\",\"name\":\"Mass Influence: Finding the Right Many - SAMY\",\"description\":\"Mass influence isn\\u2019t about reaching the most people. It\\u2019s about reaching the right many, with the right creators, roles and signals. By moving beyond demographics and raw reach to relevance, engagement and audience intent, brands can build creator portfolios that turn attention into meaningful influence.\",\"inLanguage\":\"nl-NL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/samy.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Cartas-Oraculo-v3-08.jpg\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#mainImage\",\"width\":600,\"height\":941},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/oracle\\\/mass-influence-finding-the-right-many\\\/#mainImage\"},\"datePublished\":\"2026-10-08T14:49:54+00:00\",\"dateModified\":\"2026-10-16T14:55:25+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/samy.com\\\/nl\\\/\",\"name\":\"SAMY\",\"description\":\"We Make Brands Matter\",\"inLanguage\":\"nl-NL\",\"publisher\":{\"@id\":\"https:\\\/\\\/samy.com\\\/nl\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Mass Influence: Finding the Right Many - SAMY","description":"Bij massale invloed gaat het niet om het bereiken van zoveel mogelijk mensen. Het gaat erom de juiste groep mensen te bereiken, met de juiste creators, rollen en signalen. Door verder te kijken dan demografische gegevens en puur bereik, en zich te richten op relevantie, betrokkenheid en de intentie van het publiek, kunnen merken een portfolio van creators opbouwen waarmee ze aandacht omzetten in betekenisvolle invloed.","canonical_url":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"C8meL4nAE54_GdmUQux5GR7UfwdBPu7GsyxflTNiTXQ","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/samy.com\/nl#listItem","position":1,"name":"Home","item":"https:\/\/samy.com\/nl","nextItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/nl\/?taxonomy=oracle_topic&term=influencer-marketing#listItem","name":"Influencer Marketing"}},{"@type":"ListItem","@id":"https:\/\/samy.com\/nl\/?taxonomy=oracle_topic&term=influencer-marketing#listItem","position":2,"name":"Influencer Marketing","item":"https:\/\/samy.com\/nl\/?taxonomy=oracle_topic&term=influencer-marketing","nextItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#listItem","name":"Mass Influence: Finding the Right Many"},"previousItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/nl#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#listItem","position":3,"name":"Mass Influence: Finding the Right Many","previousItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/nl\/?taxonomy=oracle_topic&term=influencer-marketing#listItem","name":"Influencer Marketing"}}]},{"@type":"Organization","@id":"https:\/\/samy.com\/nl\/#organization","name":"SAMY","description":"We Make Brands Matter","url":"https:\/\/samy.com\/nl\/","logo":{"@type":"ImageObject","url":"https:\/\/samy.com\/wp-content\/uploads\/2025\/05\/logo.jpg","@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#organizationLogo","width":700,"height":200},"image":{"@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#webpage","url":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/","name":"Mass Influence: Finding the Right Many - SAMY","description":"Mass influence isn\u2019t about reaching the most people. It\u2019s about reaching the right many, with the right creators, roles and signals. By moving beyond demographics and raw reach to relevance, engagement and audience intent, brands can build creator portfolios that turn attention into meaningful influence.","inLanguage":"nl-NL","isPartOf":{"@id":"https:\/\/samy.com\/nl\/#website"},"breadcrumb":{"@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/samy.com\/wp-content\/uploads\/2026\/10\/Cartas-Oraculo-v3-08.jpg","@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#mainImage","width":600,"height":941},"primaryImageOfPage":{"@id":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/#mainImage"},"datePublished":"2026-10-08T14:49:54+00:00","dateModified":"2026-10-16T14:55:25+00:00"},{"@type":"WebSite","@id":"https:\/\/samy.com\/nl\/#website","url":"https:\/\/samy.com\/nl\/","name":"SAMY","description":"We Make Brands Matter","inLanguage":"nl-NL","publisher":{"@id":"https:\/\/samy.com\/nl\/#organization"}}]},"og:locale":"nl_NL","og:site_name":"SAMY - We Make Brands Matter","og:type":"article","og:title":"Mass Influence: Finding the Right Many - SAMY","og:description":"Mass influence isn\u2019t about reaching the most people. It\u2019s about reaching the right many, with the right creators, roles and signals. By moving beyond demographics and raw reach to relevance, engagement and audience intent, brands can build creator portfolios that turn attention into meaningful influence.","og:url":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/","og:image":"https:\/\/samy.com\/wp-content\/uploads\/2026\/10\/Cartas-Oraculo-v3-08.jpg","og:image:secure_url":"https:\/\/samy.com\/wp-content\/uploads\/2026\/10\/Cartas-Oraculo-v3-08.jpg","og:image:width":"600","og:image:height":"941","article:published_time":"2026-10-08T14:49:54+00:00","article:modified_time":"2026-10-16T14:55:25+00:00","twitter:card":"summary_large_image","twitter:title":"Mass Influence: Finding the Right Many - SAMY","twitter:description":"Mass influence isn\u2019t about reaching the most people. It\u2019s about reaching the right many, with the right creators, roles and signals. By moving beyond demographics and raw reach to relevance, engagement and audience intent, brands can build creator portfolios that turn attention into meaningful influence.","twitter:image":"https:\/\/samy.com\/wp-content\/uploads\/2025\/05\/logo.jpg"},"aioseo_meta_data":{"post_id":"3219","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/samy.com\/wp-content\/uploads\/2026\/10\/Cartas-Oraculo-v3-08.jpg","og_image_width":"600","og_image_height":"941","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-10-08 14:49:54","updated":"2026-10-16 16:19:34","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/nl\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/nl\/?taxonomy=oracle_topic&amp;term=influencer-marketing\" title=\"Influencer Marketing\">Influencer Marketing<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMass Influence: Finding the Right Many\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/samy.com\/nl"},{"label":"Influencer Marketing","link":"https:\/\/samy.com\/nl\/?taxonomy=oracle_topic&term=influencer-marketing"},{"label":"Mass Influence: Finding the Right Many","link":"https:\/\/samy.com\/nl\/oracle\/mass-influence-finding-the-right-many\/"}],"_links":{"self":[{"href":"https:\/\/samy.com\/nl\/wp-json\/wp\/v2\/oracle_article\/3219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/nl\/wp-json\/wp\/v2\/oracle_article"}],"about":[{"href":"https:\/\/samy.com\/nl\/wp-json\/wp\/v2\/types\/oracle_article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/nl\/wp-json\/wp\/v2\/media\/3221"}],"wp:attachment":[{"href":"https:\/\/samy.com\/nl\/wp-json\/wp\/v2\/media?parent=3219"}],"wp:term":[{"taxonomy":"oracle_topic","embeddable":true,"href":"https:\/\/samy.com\/nl\/wp-json\/wp\/v2\/oracle_topic?post=3219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}