Author: Ana Pulido

Being creative means solving a problem differently, changing your mindset. It means taking risks without a doubt and breaking with the routine by doing something different just for its sake. April 21st is World Creative & Innovation Day, and at Samy Alliance, we want to celebrate it.  We believe in a creative process followed by

One of the most active platforms for Gen-Zers is Twitch, which has recently gained power in the gaming world with more than 140 million monthly active users. This platform tends to be used by gamer influencers who follow active users daily. As many influencers and even esports teams have experimented on the platform over the

Influencer Marketing for Gen-Zers: TikTok & Instagram THE PERFECT BLEND OF AWARENESS, CONSIDERATION AND CONVERSION. For anyone closer to the younger generations, it will be no surprise to say that TikTok has taken Generation Z by storm. TikTok is the loadstone of Gen-Zers, so if you wish to market to Gen Z, you definitely can’t

Today, May 5, we celebrate Linkedin´s 19th anniversary, the most extensive network globally.  Like many big ideas, LinkedIn started in the living room of co-founder Reid Hoffman. And its primary goal was and is to provide a space to help people build their work network—a place where anybody can find a job or find someone

From simple Advocacy to an accurate Data Based Solution During the last decade, Influencer Marketing has proved to be far from being a passing fad and the increasing professionalization of this activity is mostly due to the fact that advocacy is poised as the most authenticway to connect the brand with its customers. At Samy

Retail is the most influential sector of all. Social e-commerce is growing fast and is accelerating influencers’ impact on the retail industry by increasing the competition. According to RetailDive, 72% of consumers buy and consume influenced by something or somebody they saw on Instagram. Social e-commerce is rapidly evolving, and brands seek to capitalise on

What is in-game marketing? Any campaign strategy a marketer can develop inside a video game.  In-game marketing allows brands to pay for their names or products featured in digital games. Billboards placed in virtual cities can feature the logos of major corporations, while racing games can feature real cars made by Ford or Chevy.  Video

Perhaps the most distinctive feature of Generation Z is that it is the first generation that has grown up with constant access to the Internet. As Deloitte’s report “Welcome to Generation Z” says, this generation is the densest on earth, more than a third of the world’s habitants belong to it. Perhaps, this data is

The circular economy is a model of production and consumption that involves sharing, renting, reusing, repairing, renewing and recycling materials and products that already exist as many times as possible to create added value.  This way, we extend the life cycle of the products and produce less waste.  As Samy Alliance’s latest report about Consumer

On 28th February, one of the most important technology congresses, the Mobile Congress, took place once again in Barcelona. This annual global exhibition showcasing advances in mobile and other advanced technologies took place at the Fira Barcelona and was packed with imagination, inspiration and groundbreaking innovations. Despite the challenges of the pandemic, the event was