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# SAMY

We Make Brands Matter

## Sitemaps

- [XML Sitemap](https://samy.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Dickies appoints SAMY to lead European Social Strategy](https://samy.com/dickies-appoints-samy-to-lead-european-social-strategy/) - Iconic workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the brand’s next chapter across the region.
- [Radox appoints SAMY as social agency of record](https://samy.com/radox-appoints-samy-as-social-agency-of-record/) - Radox, the UK’s much-loved bath and shower brand, has appointed global social-first agency SAMY as its new retained social agency following a competitive pitch.
- [](https://samy.com/the-devil-wears-prada/) - The release of The Devil Wears Prada 2 has become one of the year’s biggest digital conversation phenomena, especially at the intersection of entertainment, fashion, and brand marketing. We show that this comeback has sparked cultural interest far beyond the box office.
- [SAMY Becomes Barilla’s Global Influencer Marketing Partner](https://samy.com/barilla-partnership/) - This collaboration is already active across key markets, including Italy, Brazil, Germany, and Switzerland for Barilla, as well as Sweden, Denmark, and Italy for WASA (where it is the commercialised brand).
- [Maia, Our New AI-Powered Technology for the Social-First Era](https://samy.com/launch-maia/) - By unifying paid social, influencer activities, and owned media in a single environment, Maia enables marketers to map, manage, and measure their entire social ecosystem in one streamlined platform.
- [The difference between a Community Member and a Brand Advocate](https://samy.com/the-difference-between-a-community-member-and-a-brand-advocate/) - We often toss around the terms "community" and "advocacy" on social media as if they’re interchangeable. Understanding the difference is the key to unlocking true brand love.
- [Staying Relevant in the AI (and Social-first) Era](https://samy.com/staying-relevant-in-the-ai-and-social-first-era/) - Explore how brand relevance is built in a fragmented, AI-driven landscape, where discoverability, platform-specific strategy, and human + machine audiences shape modern marketing success.
- ["Going Global Complicates Everything", by Caritina Knight](https://samy.com/going-global-complicates-everything/) - Our COO & Head of Global Excellence explores how global brands aiming to succeed in the new social ecosystem must embrace cultures and hybrids.
- [Unilever’s Foods business appoints SAMY to develop a unified global influencer strategy](https://samy.com/unilever-foods-business-appoints-samy-to-develop-a-unified-global-influencer-strategy/) - Unilever partners with SAMY to create and activate a global influencer strategy for its Foods business, rolling out its “many to many” brand vision across 13 markets.
- ["Pregnant Women Still Feel They Can’t Mention It at Work"](https://samy.com/pregnant-women-culture-samy/) - Blanca Folguera, Chief People Officer at SAMY, reflects after International Women’s Day on the invisible rules that make the fight for equality still essential, sharing a personal story that recently happened to her.
- [AVOIN PAIKKA: Social-First Creative](https://samy.com/avoin-paikka-social-first-creative/) - Someen erikoistunut, kolme Agency of The Year -tunnustusta pokannut luova toimistomme hakee hyviä tyyppejä yli 50 markkinalla toimivaan joukkoomme.
- [Gran Meliá taps SAMY for social and influencer marketing](https://samy.com/gran-melia-samy/) - The collaboration aims to strengthen Gran Meliá’s global positioning as a reference for Spanish luxury with a Mediterranean essence, bringing it to life in today’s social and cultural landscape.
- [SAMY Joins Sprinklr CX-WISE to Discuss Cultural Foresight with Diageo](https://samy.com/cx-wise-sprinklr-podcast/) - In Sprinklr's CX-WISE episode, our CFO Nathan Townsend joins Diageo’s Alberto Romano to explore how leading organisations are embedding cultural foresight and social intelligence into their operating models
- [Why We ‘Killed’ Old Jamaica: The Truth Behind the Campaign](https://samy.com/creative-bloq-speaks-to-hernan-cerdeiro-heres-why-we-killed-old-jamaica/) - Don’t backtrack, don’t bottle it, and don’t bow to pressure. Here’s how we reinvented Old Jamaica, the classic Caribbean-inspired ginger beer crafted in the UK.
- [L’Oréal Benelux appoints SAMY and team5pm for influencer marketing](https://samy.com/loreal-benelux-influencer-advocacy-samy-team5pm/) - L’Oréal Benelux has appointed SAMY and team5pm to lead end-to-end influencer and advocacy marketing across 30 brands in the region.
- [Marketing Mantras to Live By This Year (and Beyond)](https://samy.com/marketing-mantras-2026/) - According to more than 120 CMOs across 22 countries.
- [Winning on TikTok Shop - Our Breakfast Event in London](https://samy.com/christmas-breakfast-event/) - SAMY hosted an exclusive breakfast event in Soho, London, bringing together senior brand leaders to explore one of the biggest opportunities in digital retail right now: TikTok Shop.
- [Strengthening US leadership with the appointment of Anabela Bonuccelli as Managing Director](https://samy.com/appointment-anabela-bonuccelli-managing-director-us/) - She will lead operational performance, elevate delivery across all US clients, and accelerate SAMY’s expansion in the region.
- [Former Kantar Lead Joins SAMY in Newly Created Global Strategic Role](https://samy.com/meredith-smith-joins-samy/) - The role, newly created for Meredith Smith, forms part of our ambition to help brands develop a much deeper, social-first understanding of audiences that truly drive brand love and commercial growth.
- [Sprinklr and SAMY Strategic Alliance Unleashes Next-Gen Customer Experience Solutions for Global Brands](https://samy.com/sprinklr-and-samy-strategic-partnership/) - Sprinklr and SAMY expand a global partnership to unite insights and execution, helping brands deliver meaningful cross-channel experiences and drive results.
- [Influencer marketing is breaking into unexpected sectors](https://samy.com/influencer-marketing-is-breaking-into-unexpected-sectors/) - In an article for WARC, our IM Director, looks at how brands in surprising categories are turning to creators to engage audiences once thought too specialised.
- [Why Legacy Beauty Brands Can’t Ignore TikTok Shop This Black Friday and Beyond](https://samy.com/legacy-beauty-brands-cant-ignore-tiktok-shop/) - TikTok Shop is rewriting the rules of beauty commerce, and legacy brands can’t afford to ignore it. Our Social Commerce Director for the UK & US explains why.
- [Content Lab at Snap Forward 2025](https://samy.com/ontent-lab-at-snap-forward-2025/) - Join Content Lab at Snap Forward 2025 in China, where we shared insights on global digital growth and innovative strategies for brands to thrive internationally
- [It's time for a Social Agency to Win Agency of the Year](https://samy.com/creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year/) - Alex Hill, SAMY’s CSO, tells Creative Review how the agency’s data-driven, culturally aware approach keeps brands like L’Oréal, The North Face, and Diageo relevant in a fast-changing world.
- [SAMY & TikTok Shop, official partners in Spain, Germany, Italy, the UK, the US, and Mexico](https://samy.com/samy-uk-announces-tiktok-shop-partnership/) - We’re ready to help you scale your TikTok commerce strategy, from discovery to conversion.
- [mAD Podcast: The Triumph of Social Sellers on TikTok](https://samy.com/the-triumph-of-social-sellers-on-tiktok/) - In this episode of the mAD Podcast, we sit down with Natalia Osona, influencer, entrepreneur, and true TikTok native.
- [TikTok Shop Magic Guide](https://samy.com/tiktok-shop-magic-guide/) - This guide offers valuable insights, expert tips, and real brand examples to help you unlock the exciting social commerce potential of TikTok Shop. A must-read for every brand looking to stay ahead.
- [Early Trend Detection: The Key to Relevance](https://samy.com/early-trends-detection-relevance/) - Discover a must-read chapter from our Marketing Trends Report: In the era of culture, spotting trends first is what gives brands true relevance.
- [La Colombe Brews Local Buzz in Chicago](https://samy.com/la-colombe-local-buzz-chicago/) - We teamed up with Chicago creators to bring La Colombe’s bold energy to life by mapping coffee culture and collaborating with authentic voices.
- [The SAMY Social-First Manifesto](https://samy.com/samy-social-first-manifesto-articles/) - In this series of articles, SAMY blends global awareness with underground cultural insights to help brands connect with communities and subcultures, driving relevance and building cultural capital.
- [Social Universe: Cracking the Code](https://samy.com/social-universe-event-mexico/) - Our event in Mexico City brought together industry leaders, brands, and creators to explore the future of Influencer Marketing and digital commerce.
- [How Mature is your Influencer Marketing?](https://samy.com/how-mature-is-your-influencer-marketing/) - Influencer Marketing and Social Media go hand in hand. At SAMY, we see Selection, Strategy, Creativity, and Reporting as the key pillars to thriving in the social media universe. Explore one of our most acclaimed reports to discover where you stand in the Maturity Model, and how you can level up this year.
- [The Trap Of Cultural Relevance](https://samy.com/the-trap-of-cultural-relevance/) - For quite some time now, cultural relevance has been an ever-present concept, appearing in almost every brief, conversation, and conference.
- [World-Class Social Media Marketing Lessons from Cannes Lions](https://samy.com/world-class-social-media-marketing-lessons-from-cannes-lions/) - Explore key insights from 89% of Cannes Lions 2025 winners using social media. Top trends, proven brand roles, and standout case studies.
- ["Marketing’s Key Challenge is Multi-Channel Storytelling"](https://samy.com/the-current-challenge-is-adapting-storytelling-to-different-social-channels/) - Fabiola Guerrero, Head of Influencer Marketing at SAMY, believes the real power of influencers is building communities and becoming a trusted voice.
- [SAMY Strengthens Its European Leadership in Social-First with the Acquisition of team5pm](https://samy.com/samy-strengthens-european-leadership-in-social-first-with-the-acquisition-of-team5pm/) - SAMY, the fast-growing, social-first marketing agency, has acquired Amsterdam-based team5pm, a data-driven social agency known for creating social-first content. team5pm brings advanced capabilities in data-driven, long-format video content rooted in the agency’s deep expertise in YouTube and Social SEO.
- [SAMY Unifies Its Brand as a Social-First Leader](https://samy.com/samy-unifies-its-brand-as-a-social-first-leader/) - SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity. SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity. X
- [SAMY at MAD//Fest with L’Oréal TikTok Shop](https://samy.com/samy-at-mad-fest-with-loreal-tiktok-shop-culture-converts-when-creativity-leads/) - L’Oréal UK’s TikTok Shop Director joined SAMY at MAD//Fest: 'Culture converts when creativity leads.' Watch this inspiring session to rethink your approach to commerce.
- [Social Commerce: The Future of (Relevant) Global Brands](https://samy.com/social-commerce-the-future-of-relevant-global-brands/) - Patricia Aragón, SAMY's Head of Social Commerce, explores how social commerce is transforming the way brands engage with consumers.
- [Creators Stirring the Tea with Garnier](https://samy.com/creators-stirring-the-tea-with-garnier/) - “Vecino, ¿tienes salseo?” turned skincare into a TikTok sitcom, blending quirky neighbors, gossip, and subtle Garnier moments into shareable, serialized content.
- [Beat Influencer Marketing Fatigue](https://samy.com/how-to-beat-influencer-marketing-fatigue/) - Influencer Marketing fatigue is a reality, yet we all know that influencer marketing works. Here, we share all the key insights to make it truly effective.
- [In the AI Era, Clear, Authentic, Curiosity-Driven Content Wins](https://samy.com/ai-seo-what-is-our-point-of-view/) - At SAMY, we see AI-driven search not just as a trend, but as a shift that rewards clear, authentic, and curiosity-driven content. In this report, we break down how AI search works.
- [Intermate, a Social-First Powerhouse in Germany, Joins SAMY](https://samy.com/samy-expands-european-footprint-with-acquisition-of-intermate/) - This acquisition, backed by Bridgepoint’s recent reinvestment in SAMY, represents a significant milestone in the company’s ambitious growth strategy.

## Pages

- [Home](https://samy.com/) - We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing. Discover how SAMY builds brand relevance.
- [MAD//Fest 2026](https://samy.com/madfest/) - JOIN US SAMY at MAD//Fest London 2026 Let's Talk Social SAMY is heading to MAD//Fest 2026.Join us as we explore how brands earn relevance in today’s social universe.From 7–9 July, you’ll find us at the Creativity Stage and hosting a beach hut with Sprinklr in the heart of the festival. Across three days, we’ll be
- [Cannes](https://samy.com/cannes/) - JOIN US AT CANNES Let’s Make Cannes Matter Join us Brand building is in flux, shifting what it means to be a relevant, discoverable brand in a social-first universe. Let’s get together in Cannes to shape a more prosperous future for your brand.Whether in a discussion on stage, joining a panel, a casual chat over
- [Newsletter](https://samy.com/newsletter/) - Be part of the conversation Subscribe to SAMY's newsletter and get the latest on social-first marketing, creator influence, cultural trends, and the future of brand growth.
- [Contact](https://samy.com/contact/) - Let’s talk. Get in touch with SAMY to discuss your marketing needs, collaborations, or business inquiries.
- [Culture](https://samy.com/culture/) - We make brands matter because our people matter first. Culture isn’t a nice-to-have—it’s the engine that drives everything we do. Bold ideas, fearless moves, and everyday teamwork make us unstoppable. More Than Work. It’s Who We Are. Be Kind Kindness is a strategy. We operate with respect—but make no mistake, this is about impact. Allies
- [Technology and CX](https://samy.com/services/technology-and-cx/) - TECHNOLOGY AND CX We make technology powerful The backbone of building a customer first brand lies within your tech. We future proof your business and create unified, trusted customer relationships by auditing, implementing and connecting your platforms and user journey. Our proprietary social and influencer technology Your orchestration hub for social and influencer campaigns.Maia gives you
- [SAMY Talent network](https://samy.com/talent-network/) - We’re building a curated network of freelance UGC specialists and influencers to collaborate on high-impact campaigns across beauty, lifestyle, FMCG, and more.
- [Gramex: The value of music](https://samy.com/gramex-the-value-of-music/) - We collaborated with the most legendary rap duo in Finland and released a song that no one could listen to. It was pressed on a one-off vinyl and the only way to hear it was to purchase the only copy.
- [Thank you](https://samy.com/thank-you/) - Thank you for your feedback! You may now close this window.
- [Insights](https://samy.com/insights/) - Explore the latest insights from SAMY, covering social media trends, influencer marketing, creativity, innovation, and industry analysis.
- [Work](https://samy.com/work/) - Explore our most impactful work across influencer marketing, creativity, media, commerce, and digital innovation.
- [Influencer Marketing](https://samy.com/services/social-and-influencers/influencer-marketing/) - With 13+ years of leadership in influencer marketing, we shape strategies that evolve with audiences, creators, and cultural trends.
- [Research](https://samy.com/services/research/) - Understand your audience with SAMY’s Intelligence Suite. We uncover insights, behaviors, emotions and market trends to shape impactful brand strategies.
- [Social Commerce](https://samy.com/services/media-and-commerce/social-commerce/) - We turn social attention into transactional power. From discovery to conversion, we help brands generate modern social-first sales.
- [Media and Commerce](https://samy.com/services/media-and-commerce/) - We help brands connect with customers across channels through full-funnel media, commerce strategy, and performance activations that drive ROI.
- [Social and Influencers](https://samy.com/services/social-and-influencers/) - Stay relevant through bold social, influencer, and community activations designed for modern audiences and fast-moving trends.
- [Creative](https://samy.com/services/creative/) - We create impactful brand experiences through storytelling, campaigns, activations, and innovative creativity. Connect with audiences where it matters most.
- [Services](https://samy.com/services/) - Explore SAMY’s end-to-end services across creative, influencer marketing, research, media, commerce, technology and customer experience.
- [About Us](https://samy.com/about-us/) - Discover SAMY’s mission, values, and global story. We challenge the status quo, evolve brand communication, and connect brands with modern audiences.
- [FAQ](https://samy.com/faq/) - Frequently Ask Questions Donec lacinia diam nec augue vulputate? Fusce tempus sit amet libero non posuere. In at nisl sed tellus consectetur luctus. Proin sed nibh viverra ipsum pharetra dictum. Curabitur placerat diam eu risus pulvinar, quis efficitur erat hendrerit. In dignissim justo at elit eleifend, sit amet pellentesque nisl aliquet. Sed quis mollis turpis.
- [Bookers](https://samy.com/bookers/) - Booking Team CCASA Booker María Paula VargasSpecialist Coordinator Booker Cristian RodriguezSpecialist Junior Chile y Perú Booker Mariana LopezSpecialist Junior Colombia Booker Daniel EspinelSpecialist Junior CAM Booker David TrianaSpecialist Junior Colombia Booker Juanita CastrillónSpecialist Junior Colombia Booker Santiago RondanSpecialist Junior CAM
- [Fazer: I'll Just Have One Piece](https://samy.com/fazer-ill-just-have-one-piece/) - Bringing Finland's Iconic Chocolatier, Fazer, back to market leading position with a bold social media campaign.
- [Farewell Old Jamaica](https://samy.com/farewell-old-jamaica/) - The first-ever farewell campaign for a brand ContextOld Jamaica had a strong market presence, but it needed a not-so-little refresh to connect with new audiences, without alienating its loyal fan base. The Challenge: How do you successfully launch a new image if no one’s watching?IdeaLet’s make them watch. Introducing FAREWELL OLD JAMAICA. We played with the
- [Privacy Policy](https://samy.com/privacy-policy/) - Privacy Policy 1. Information about data controllerName: SAMY ROAD S.L. (“SAMY ROAD” or “the data controller”)Address: C. de Ulises, 97, 28043, MadridC.I.F: B86442852Contact: to contact the controller about the use of data processing by SAMY ROAD, the User may contact the Data Protection Officer through the address indicated in this section or email: dpd@samy.com. With the
- [Legal Notice](https://samy.com/legal-notice/) - Legal Notice 1. WEBSITE OWNERSHIPSAMY ROAD, SL (hereinafter, the Entity) is the holder of this web page (hereinafter, the Website). Its registered office is at C. de Ulises, 97, 28043, Madrid and its tax number is B86442852. You may contact us through the following means:Telf.: 915048585Email: legal@samyroad.com This Website will not be used in connection with other contents,
- [Cookies Policy](https://samy.com/cookies-policy/) - Cookies Policy What are cookies?: Cookies are files sent to the browser, through a web server, in order to record the activities of users during their browsing time and interaction with our website.Types of cookies:As per the MANAGING ENTITYOwn (those that are sent from an equipment or domain managed by the Data Controller and from

## Case Studies

- [KPN](https://samy.com/work/kpn/) - KPN unified entertainment, series, and help content on one YouTube channel, using a HERO, HUB, HELP strategy to drive reach, engagement, and growth. Read more.
- [Johnnie Walker](https://samy.com/work/johnnie-walker-keep-walking-valencia/) - See how we helped deliver Johnnie Walker’s Keep Walking Valencia campaign, supporting musicians and venues after the DANA through music, film, influencers, and live events.
- [L'Oréal Paris](https://samy.com/work/loreal-paris-big-deal-waterproof/) - We helped L’Oréal Paris showcase Big Deal Waterproof mascara’s 100% waterproof power through influencer marketing on an epic Baja adventure.
- [Durex](https://samy.com/work/durex/) - Durex Total Connection: a bold 360° campaign boosting awareness, trial, and engagement while strengthening brand leadership and driving consumer switch.
- [NYX](https://samy.com/work/nyx/) - See how NYX made a splash in Spain with their Butter Melt Blush. 30+ influencers, a creative strategy, and one viral beauty campaign. Read the full case study.
- [Krispy Kreme](https://samy.com/work/krispy-kreme/) - Krispy Kreme launched in Spain with low awareness, turning fans into advocates and street sampling in Madrid into a cultural buzz moment.
- [The North Face](https://samy.com/work/the-north-face-ikb/) - Explore the creative process behind The North Face's TNF x IKB launch, merging art with impactful social-first content for an unforgettable campaign. Read more.
- [Amazon Prime](https://samy.com/work/amazon-prime/) - Roasted Academy taught Denmark’s top Gen Z influencers to roast and handle roasts with dignity across 7 TikTok episodes on Amazon Prime, an influencer-led success.
- [AUTUMNCRISP®](https://samy.com/work/autumncrisp-influencer-driven-campaign/) - Discover how we transformed AutumnCrisp Grapes' brand awareness with an influencer-driven campaign that captivated audiences and generated high engagement.
- [The North Face](https://samy.com/work/the-north-face-social-first-content-transgrancanaria/) - Experience the intensity of Transgrancanaria as we capture social-first content on sight. Discover athlete stories and The North Face's gear in action.
- [The North Face](https://samy.com/work/the-north-face/) - Relive the energy of The North Face's Climb Festival. From live coverage to global wrap-ups on Social Media, see how we amplified this epic event in London.
- [Crocs](https://samy.com/work/crocs/) - Twitch meets Crocs: HoneyPuu hosted CrocsHolidayJam: A playful, immersive stream celebrating customisable clogs for Gen Z. Read the full case study.
- [PETA](https://samy.com/work/peta/) - We created a fun, social-first vegan campaign for PETA with humour and insight from social listening to spark positive engagement. Read more about it.
- [Kia Europe](https://samy.com/work/kia-europe/) - Explore how Kia's 360° campaign transforms brand perception, showcasing their EV range and commitment to sustainability through board sports collaborations.
- [Old Jamaica](https://samy.com/work/old-jamaica/) - Discover how we staged a dramatic farewell on social media for ginger beer brand, Old Jamaica, to reignite brand love and create a cultural moment.
- [The North Face](https://samy.com/work/the-north-face-ultra-trail-du-mont-blanc/)
- [L'Oréal Paris](https://samy.com/work/loreal-paris-laser-eyebags/) - We helped L’Oréal use influencer marketing to launch Láser Eyebags, turning TikTok Shop into a trust-driven, social-first sales engine for Gen X, Boomers & Gen Z.
- [The Mission Billion Initiative](https://samy.com/work/the-mission-billion-initiative/) - Learn how the Missing Billion Initiative's bold campaign turned health inequities into shareable art, raising funds and engaging decision-makers for impact.
- [L'Oréal Paris](https://samy.com/work/loreal-paris-magic-retouch/) - See how we helped L’Oréal Paris use influencer marketing to show Magic Retouch fix grey roots & thinning spots in 3 seconds. Real results, cross-generational impact.
- [Helen: AI Influencer](https://samy.com/work/helen-ai-influencer/) - Experience firsthand how we used AI Influencer Marketing to create Helen, igniting discussions across social media and news platforms.
- [Fazer](https://samy.com/work/fazer-ill-just-have-one-piece/) - On April 1st we claimed we’d done something outrageous: a one-piece chocolate bar for Fazer. And obviously, people thought it was a joke - but it wasn't. Read more.
- [Blacklane](https://samy.com/work/blacklane-luxury-travel-influencer-marketing/) - Discover how luxury travel brand Blacklane elevated its presence in London using influencer marketing, earning 5.8M impressions and 4,000 more downloads.
- [INGUAT](https://samy.com/work/inguat/) - Discover Guatemala’s rich culture and beauty through a global campaign showcasing authentic stories that inspire travel and sustainable tourism. Read more.
- [Fazer](https://samy.com/work/fazer/) - Find out how Fazer evolved from 90s nostalgia to Gen Z brand relevance, blending sustainability and creativity in a campaign that redefines candy culture.

## Insights

- [Relevancia cultural en marcas de F&B](https://samy.com/reports/food-beverage-redes-sociales/) - Más de 20 marcas globales como Coca-Cola, KFC, Unilever o Nestlé responden sobre cultura en redes sociales, comunidades, creadores y social commerce.
- [Decoding Social Relevance](https://samy.com/reports/decoding-social-relevance/) - We analyzed 30 global brands across five industries on Instagram and TikTok to uncover what truly drives social relevance.
- [From Discovery-to-Commerce in the Social Universe](https://samy.com/reports/from-discovery-to-commerce/) - Brand growth now happens in a loop where discovery leads to search, search leads to validation, and validation leads to purchase.
- [Tendencias de Marketing en 2026](https://samy.com/reports/tendencias-marketing-2026/) - Este año, la relevancia es el gran ROI del Marketing Preguntamos a más de 100 CMOs globales -y de marcas como L’Oréal, Miravia, Leroy Merlin, AliExpress, Diageo y Unilever- por sus predicciones sobre redes sociales, social commerce, influencer marketing, creatividad e innovación. Descarga este informe y descubre: Insights de encuestas a más de 100 CMOs
- [Marketing Trends 2026](https://samy.com/reports/marketing-trends-2026/) - In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance
- [Social-First Trends 2026](https://samy.com/reports/social-first-trends-2026/) - Social-First Trends 2026 Post-trend era, death of the funnel and five other trends for social-first in 2026 Social media marketing evolves in 2026 to an ever more all-encompassing and sales-driving part of the media mix, states our new report. Trends predictions by 22 agencies from thenetworkone, the world’s leading independent agency network, were compiled into
- [Decoding Discovery Commerce](https://samy.com/reports/decoding-discovery-commerce/) - Discovery commerce merges entertainment, shopping, and social media into a seamless experience. This presents a significant opportunity for brands. But only for those who manage to use TikTok Shop authentically. That's why we've teamed up with Intermate & TikTok to launch the Playbook ‘Decoding Discovery Commerce’. In it, we've compiled the most important insights, best cases,
- [The SAMY Influencer Marketing Maturity Model](https://samy.com/reports/samy-influencer-marketing-maturity-model/) - Discover your influencer marketing maturity across four key categories: Selection, Strategy, Creativity, and Reporting. Get practical tips and a proven methodology to level up by combining creators, social media, and digital culture. Winning elements of an influencer marketing strategy: Technology and long-term relationships. The state of influencer marketing across various markets, including the UK, Iberia,
- [The SAMY Social-First Manifesto](https://samy.com/reports/the-samy-social-first-manifesto/) - Through bold perspectives from our social-first defenders—SAMY experts in creativity, strategy, influencer marketing, research, and social media—we’re here to help brands decode a complex landscape full of fast-moving trends, unique rules, and endless opportunities. And with a common challenge: Creating deep emotional connections with a hyper-stimulated consumer exposed to 10,000 messages a day and whose
- [The New ConZumer Journey](https://samy.com/reports/new-conzumer-journey/) - Gen Zers, as digital natives, are active users of multiple platforms, and seamlessly transition between them throughout what we have called their own conZumer journey. That's why brands that want to stay ahead of the game need to know how to match their content from one platform to another to ensure a cohesive experience through
- [Gen Z, Millennials, and the Future of Banking](https://samy.com/reports/gen-z-millennials-and-the-future-of-banking-industry/) - For today's young adults, managing finances is more than just a task—it's a source of anxiety in an uncertain world. The complexity of financial products and economic challenges only heightens their sense of insecurity. But how does this reality look on a global scale, especially among Gen Z and Millennials, and how can brands match
- [Influencer Marketing Fatigue](https://samy.com/reports/influencer-marketing-fatigue/) - REALITY: IM Works Investment in influencer marketing is growing year-over-year, reaching $24B by 2024. The increase in IM investment is a result of more brands applying IM strategies and an increase in the budgets dedicated to IM by brands, because they see the impact of Influencers in brand’s perception.
- [Brands and Gen Alpha](https://samy.com/reports/gen-alpha-the-largest-and-wealthiest-in-history/) - Born between 2010 and 2024, Generation Alpha represents the future of Marketing. This consumer segment is projected to have a purchasing power of $5.46 trillion by 2029. Understanding how they think, who they follow, what social movements they support, and how they interact both online and offline is crucial for brands across industries to gain
- [Automotive Industry](https://samy.com/reports/driving-engagement-community-management-in-the-auto-industry/) - Driving Engagement: Community Management in the Auto Industry In today’s fast-paced digital world, community management (CM) is key to building stronger connections between automotive brands and their audiences. But how are top automotive brands leveraging this powerful tool to drive engagement? Inside this report, you'll discover: Why community management is a game-changer for automotive brands,
- [AI SEO, SAMY POV](https://samy.com/reports/ai-social-search-organic-brandsrands/) - The New Rules of SEO in an AI World - A Guide for Brands and Creators AI is transforming how people search, engage, and discover content online. With over 88% of search engine results now returning AI summaries, traditional SEO tactics alone won’t cut it. At SAMY, we’ve unpacked what this shift means for brands
- [AI & Social Search Reward Organic Brands](https://samy.com/reports/ai-social-search-organic-brands/) - The hidden growth engine: How AI & Social search reward organic brands The social media landscape repeats the same story. We began with organic storytelling, community-building, and native reach. But as paid social matured, growing 27.7% in spend since 2019, marketers shifted heavily toward boosting posts and targeting ads, often forgetting about content quality, platform
- [GenAI: From Slop to Slick](https://samy.com/reports/generative-ai/) - Artificial intelligence is transforming the creative industry. At SAMY, we’ve explored tools, platforms, and workflows to use AI strategically, moving beyond generative mediocrity to creative excellence. Generative AI has moved from niche to mainstream, changing how we create and consume content. But the explosion of AI-generated images, videos, and copy has also led to
- [Best Lessons on Social Media Marketing](https://samy.com/reports/best-lessons-on-social-media-marketing/) - Inside the world’s best social-first campaigns Our annual "World-Class Lessons on Social Media Marketing" report, launched after Cannes, is a must-have for modern marketers. Based on over 320 award-winning campaigns — 89% of which had social at their core — the report reveals how top global brands are winning with social-first strategies and decodes what
- [TikTok Shop Magic Guide](https://samy.com/reports/tiktok-shop-magic-guide/) - In this guide, we cover the arrival of TikTok Shop in Spain and Mexico, providing valuable insights, expert tips, and brand examples to help you dive into this fantastic social commerce opportunity. Read the guide and discover: Available TikTok Shop formats. Shoppertainment: Entertainment to boost sales. The importance of having a diverse network of creators.

## Projects

- [The North Face](https://samy.com/projects/the-north-face/) - Climb Festival
- [Takis](https://samy.com/projects/takis/) - If it’s intense, it’s Takis
- [PETA](https://samy.com/projects/peta/) - Being Vegan is Good Sh*t
- [Old Jamaica](https://samy.com/projects/old-jamaica/) - Farewell Old Jamaica
- [Kia Europe](https://samy.com/projects/kia-europe/) - Move Responsibly Together
- [INGUAT](https://samy.com/projects/inguat/) - Guatemala Goes Global
- [Fazer](https://samy.com/projects/fazer/) - Social-first rebranding
- [Crocs](https://samy.com/projects/crocs/) - Storming the World With Hypebeast

## Categories

- [Uncategorized](https://samy.com/category/uncategorized/)
- [Corporate](https://samy.com/category/corporate/)
- [Creative](https://samy.com/category/creative/)
- [Research](https://samy.com/category/research/)
- [Innovation](https://samy.com/category/innovation/)
- [Influencer](https://samy.com/category/influencer/)
- [Strategy](https://samy.com/category/strategy/)
- [Community Management](https://samy.com/category/community-management/)

## Tags

- [News](https://samy.com/tag/news/)
- [Case Study](https://samy.com/tag/case-study/)
- [Report](https://samy.com/tag/report/)
- [Podcast](https://samy.com/tag/podcast/)
- [Blog](https://samy.com/tag/blog/)
- [Event](https://samy.com/tag/event/)

## Insight Categoríes

- [Thought Leadership](https://samy.com/insight_category/thought-leadership/)
- [Social Commerce](https://samy.com/insight_category/social-commerce/)
- [Influencer Marketing](https://samy.com/insight_category/influencer-marketing/)
- [Innovation](https://samy.com/insight_category/innovation/)
- [Social Media](https://samy.com/insight_category/social-media/)
- [Communities](https://samy.com/insight_category/communities/)
- [Creativity](https://samy.com/insight_category/creativity/)
- [Industry Trends](https://samy.com/insight_category/industry-trends/)

## Tags

- [Research](https://samy.com/tags/research/)
- [Creative](https://samy.com/tags/creative/)
- [Social](https://samy.com/tags/social/)
- [Media](https://samy.com/tags/media/)
- [Influencer marketing](https://samy.com/tags/influencer-marketing/)
- [social media](https://samy.com/tags/social-media/)

## Thought Leadership Categories

- [Creator Economy and Social Universe](https://samy.com/thought-leadership/creator-economy-and-social-universe/) - We are living in the Influencer 4.0 era, where creators are partners, platforms have become marketplaces, and culture is the currency for human connections with audiences across the social universe. When influencer marketing unites social, content, creativity, data, commerce, and community, it becomes a brand-transformative strategy.
- [Social Commerce](https://samy.com/thought-leadership/social-commerce/) - Social commerce isn’t a trend anymore. It’s a business channel. From TikTok Shop to Amazon Lives, from affiliate creators to product-tagged UGC, social selling is reshaping the path to purchase, shortening it, simplifying it, and making it scroll-stopping.
- [Cultural Capital](https://samy.com/thought-leadership/cultural-capital/) - Engaging communities isn’t enough. Today’s about building cultural capital. At SAMY, we prefer to call it Culture Current: an advanced intelligence approach that connects brands with culture. By blending research and deep insights with strategy and execution, we help brands resonate in more creative and meaningful ways.