The release of\u00a0The Devil Wears Prada 2<\/strong> has become one of the year\u2019s biggest digital conversation phenomena, especially at the intersection of entertainment, fashion, and brand marketing. A social listening analysis conducted by\u00a0SAMY<\/a>\u00a0shows that this comeback has sparked cultural interest far beyond the box office.<\/p>\n The return of Meryl Streep, Anne Hathaway<\/strong>, and Emily Blunt to the big screen has been one of the main drivers of conversation. According to the data, searches for \u201cMeryl Streep 2026\u201d spiked by over 180%, while those related to Anne Hathaway grew by 80%, coinciding with the Met Gala<\/strong>, one of the most globally intense moments for fashion conversation.<\/p>\n The report highlights that the launch strategy has been built in phases. Initially, acting talent led the first wave of interest; later, promotional assets such as the trailer or release date consolidated demand toward franchise-related terms.<\/p>\n \u201cThis behavior shows that in cultural marketing, talent is the primary communication asset. Brands that align with high-impact figures\u2014whether actors, artists, or creators\u2014at the right moment will gain a window of organic visibility that no media investment can replicate,\u201d explains Ricky Pombo, Head of Influencer Marketing Iberia at SAMY.<\/p><\/blockquote>\n The film\u2019s aspirational universe has also become a platform for brands across beauty, food, technology and lifestyle. SAMY identifies several activation strategies shaping the trend, from limited editions to consumption experiences inspired by the saga.<\/p>\n TRESemm\u00e9\u00a0and\u00a0Coca-Cola<\/strong> have launched limited-edition products, while\u00a0Samsung\u00a0has leveraged visual elements tied to the film\u2019s aesthetic to strengthen brand association on social media.\u00a0L\u2019Or\u00e9al, together with\u00a0Kendall Jenner, has recreated narrative codes from the film to connect with fans, and\u00a0Disney\u00a0capitalized on the moment with an exclusive premiere in Madrid featuring influencers, celebrities, and creators.<\/p>\n Other brands such as\u00a0Starbucks\u00a0and\u00a0Grey Goose<\/strong>\u00a0have brought the phenomenon into the experiential space through menus and cocktails inspired by characters like Miranda or Andy, translating the film\u2019s universe into consumers\u2019 daily routines.<\/p>\n Beyond brand campaigns, social media has amplified the phenomenon through spontaneous participation from users, influencers and creators. The recreation of iconic scenes, adoption of character archetypes and the creation of trends have turned the release into a case study on how a film can evolve into a full cultural ecosystem.<\/p>\n <\/p>\nBrands join the phenomenon<\/h3>\n
Watch our analysis on TikTok!<\/h3>\n
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