{"id":1058,"date":"2025-10-23T15:26:18","date_gmt":"2025-10-23T15:26:18","guid":{"rendered":"https:\/\/samy.com\/?p=1058"},"modified":"2025-11-13T17:48:28","modified_gmt":"2025-11-13T17:48:28","slug":"creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year","status":"publish","type":"post","link":"https:\/\/samy.com\/fi\/creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year\/","title":{"rendered":"On aika, ett\u00e4 sosiaalinen toimisto voittaa Vuoden toimisto -palkinnon"},"content":{"rendered":"<h3><strong>Creative Review haastattelee SAMY:n CSO:ta Alex Hilli\u00e4.<\/strong><\/h3>\n<p>Creative Review keskustelee SAMY:n strategiap\u00e4\u00e4llik\u00f6n Alex Hillin kanssa perinteisen kuluttajan kuolemasta ja siit\u00e4, milt\u00e4 luovuus n\u00e4ytt\u00e4\u00e4 nykyp\u00e4iv\u00e4n sosiaalisessa universumissa.<br \/>\nArtikkelissa Alex kertoo, kuinka SAMY:n reaaliaikaisiin tietoihin ja kulttuuriseen ymm\u00e4rrykseen perustuva, oivalluksiin pohjautuva l\u00e4hestymistapa auttaa globaaleja br\u00e4ndej\u00e4, kuten L\u2019Or\u00e9al, North Face ja Diageo, pysym\u00e4\u00e4n merkityksellisin\u00e4 nopeasti muuttuvassa maailmassa. Reaktiivisesta sosiaalisesta sis\u00e4ll\u00f6st\u00e4 kokonaisvaltaisiin br\u00e4ndi-ekosysteemeihin \u2013 Alex kertoo, miksi vanhat luovuuden s\u00e4\u00e4nn\u00f6t eiv\u00e4t en\u00e4\u00e4 p\u00e4de ja miksi sosiaalisen median ensisijaisuus ansaitsee suuremman tunnustuksen alalla.<\/p>\n<p><a href=\"https:\/\/www.creativereview.co.uk\/when-will-a-social-agency-win-agency-of-the-year\/\">Lue koko artikkeli t\u00e4\u00e4lt\u00e4<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"style-scope ytd-watch-metadata\">Good Sh*t for PETA on yksi SAMY:n palkituimmista luovista kampanjoista.<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube-videosoitin\" src=\"https:\/\/www.youtube.com\/embed\/te1NcrOXwI8?si=_kM2kUMhoQtKlYMt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>SAMY:n CSO Alex Hill kertoo Creative Review -lehdelle, kuinka toimiston datapohjainen, kulttuuritietoinen l\u00e4hestymistapa pit\u00e4\u00e4 L\u2019Or\u00e9al-, The North Face- ja Diageo-kaltaiset br\u00e4ndit ajankohtaisina nopeasti muuttuvassa maailmassa.<\/p>","protected":false},"author":2,"featured_media":1166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[44],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/posts\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/media\/1166"}],"wp:attachment":[{"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/tags?post=1058"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/fi\/wp-json\/wp\/v2\/thought-leadership?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}