{"id":1058,"date":"2025-10-23T15:26:18","date_gmt":"2025-10-23T15:26:18","guid":{"rendered":"https:\/\/samy.com\/?p=1058"},"modified":"2025-11-13T17:48:28","modified_gmt":"2025-11-13T17:48:28","slug":"creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year","status":"publish","type":"post","link":"https:\/\/samy.com\/fi\/creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year\/","title":{"rendered":"On aika, ett\u00e4 sosiaalinen toimisto voittaa Vuoden toimisto -palkinnon"},"content":{"rendered":"<h3><strong>Creative Review haastattelee SAMY:n CSO:ta Alex Hilli\u00e4.<\/strong><\/h3>\n<p>Creative Review keskustelee SAMY:n strategiap\u00e4\u00e4llik\u00f6n Alex Hillin kanssa perinteisen kuluttajan kuolemasta ja siit\u00e4, milt\u00e4 luovuus n\u00e4ytt\u00e4\u00e4 nykyp\u00e4iv\u00e4n sosiaalisessa universumissa.<br \/>\nArtikkelissa Alex kertoo, kuinka SAMY:n reaaliaikaisiin tietoihin ja kulttuuriseen ymm\u00e4rrykseen perustuva, oivalluksiin pohjautuva l\u00e4hestymistapa auttaa globaaleja br\u00e4ndej\u00e4, kuten L\u2019Or\u00e9al, North Face ja Diageo, pysym\u00e4\u00e4n merkityksellisin\u00e4 nopeasti muuttuvassa maailmassa. Reaktiivisesta sosiaalisesta sis\u00e4ll\u00f6st\u00e4 kokonaisvaltaisiin br\u00e4ndi-ekosysteemeihin \u2013 Alex kertoo, miksi vanhat luovuuden s\u00e4\u00e4nn\u00f6t eiv\u00e4t en\u00e4\u00e4 p\u00e4de ja miksi sosiaalisen median ensisijaisuus ansaitsee suuremman tunnustuksen alalla.<\/p>\n<p><a href=\"https:\/\/www.creativereview.co.uk\/when-will-a-social-agency-win-agency-of-the-year\/\">Lue koko artikkeli t\u00e4\u00e4lt\u00e4<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"style-scope ytd-watch-metadata\">Good Sh*t for PETA on yksi SAMY:n palkituimmista luovista kampanjoista.<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube-videosoitin\" src=\"https:\/\/www.youtube.com\/embed\/te1NcrOXwI8?si=_kM2kUMhoQtKlYMt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>SAMY:n CSO Alex Hill kertoo Creative Review -lehdelle, kuinka toimiston datapohjainen, kulttuuritietoinen l\u00e4hestymistapa pit\u00e4\u00e4 L\u2019Or\u00e9al-, The North Face- ja Diageo-kaltaiset br\u00e4ndit ajankohtaisina nopeasti muuttuvassa maailmassa.<\/p>","protected":false},"author":2,"featured_media":1166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[44],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Alex Hill, SAMY\u2019s CSO, tells Creative Review how the agency\u2019s data-driven, culturally aware approach keeps brands like L\u2019Or\u00e9al, The North Face, and Diageo relevant in a fast-changing world.\" 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17:58:53","updated":"2025-11-13 17:55:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/fi\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/fi\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tIt\u2019s time for a Social Agency to Win Agency of the Year\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/samy.com\/fi"},{"label":"Uncategorized","link":"https:\/\/samy.com\/fi\/category\/uncategorized\/"},{"label":"It&#8217;s time for a Social Agency to Win Agency of the 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