{"id":2123,"date":"2026-08-27T06:21:31","date_gmt":"2026-08-27T06:21:31","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=2123"},"modified":"2026-08-27T06:21:31","modified_gmt":"2026-08-27T06:21:31","slug":"social-media-lessons-cannes-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/fi\/reports\/social-media-lessons-cannes-2026\/","title":{"rendered":"World-Class Social Media Marketing Lessons from Cannes Lions 2026"},"content":{"rendered":"<h2>What can 14 years of Cannes Lions-winning work teach us about social media marketing?<\/h2>\n<h3>Social media keeps changing, but the principles behind effective work often remain the same. Based on an analysis of 8,000 Cannes Lions-winning pieces from 2012 to 2026, this report uncovers the strategies, patterns, and creative principles that help brands create social work that drives attention, engagement, and impact.<\/h3>\n<h4>Download our inspiring report and discover the best lessons in social media marketing, straight from Cannes Lions 2026.<\/h4>\n<ul>\n<li data-pm-slice=\"1 1 []\">What drives engagement: The key motivations behind winning social work.<\/li>\n<li data-pm-slice=\"1 1 []\">Winning social strategies: Branded actions, real-time marketing and creators.<\/li>\n<li data-pm-slice=\"1 1 []\">What makes all this work? The principles and framework behind effective social media marketing.<\/li>\n<li data-pm-slice=\"1 1 []\">Ja paljon muuta!<\/li>\n<\/ul>\n<blockquote><p>&#8220;If you want to create work worthy of a Lion, social media can no longer sit on the sidelines. More than nine in ten Cannes Lions-winning campaigns now make social a core part of the idea&#8221;. <strong>Jari L\u00e4hdevuori, Executive Creative Director &amp; Partner at SAMY Nordics.<\/strong><\/p><\/blockquote>","protected":false},"featured_media":2127,"template":"","insight_category":[51],"class_list":["post-2123","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"What can 14 years of Cannes Lions-winning work teach us about social media marketing? Social media keeps changing, but the principles behind effective work often remain the same. 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