{"id":1263,"date":"2026-01-11T15:46:56","date_gmt":"2026-01-11T15:46:56","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1263"},"modified":"2026-01-16T12:22:20","modified_gmt":"2026-01-16T12:22:20","slug":"marketing-trends-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/fi\/reports\/marketing-trends-2026\/","title":{"rendered":"Markkinoinnin trendit 2026"},"content":{"rendered":"<h1 data-start=\"58\" data-end=\"106\"><strong data-start=\"62\" data-end=\"106\">Vuonna 2026 markkinoinnin ROI on merkityksellisyytt\u00e4<\/strong><\/h1>\n<h3>Kysyimme yli 100 markkinointijohtajalta ymp\u00e4ri maailmaa heid\u00e4n ennusteitaan sosiaalisesta mediasta, sosiaalisesta kaupank\u00e4ynnist\u00e4, vaikuttajamarkkinoinnista, luovuudesta ja innovaatioista. Yhdistimme n\u00e4m\u00e4 n\u00e4kemykset SAMY-sosiaalisen median asiantuntijoiden osaamiseen sek\u00e4 kampanjoihin, tapaustutkimuksiin ja k\u00e4yt\u00e4nn\u00f6n vinkkeihin, joiden avulla br\u00e4ndit voivat menesty\u00e4 kilpailussa merkityksellisyydest\u00e4 tulevana vuonna.<\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1266\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-300x200.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-768x512.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<blockquote>\n<h4><\/h4>\n<h4>\u201cKun kysyt\u00e4\u00e4n, mit\u00e4 toimitusjohtaja odottaa markkinoinnin ammattilaisilta, vastaus on yksinkertainen: tehokkuuden ja optimoinnin hallinta, syv\u00e4 ja aito yhteys kuluttajiin sek\u00e4 vakaa keskittyminen merkitt\u00e4v\u00e4n sijoitetun p\u00e4\u00e4oman tuoton tuottamiseen.\u201d <strong>Amaia Iraundegui, L\u2019Or\u00e9alin edunvalvonta- ja vaikuttajamarkkinoinnin johtaja.<\/strong><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Lataa raporttimme ilmaiseksi ja tutustu seuraaviin aiheisiin:<\/h2>\n<ul>\n<li aria-level=\"1\">Yli 100 markkinointijohtajaa 22 maasta ennustaa vuodelle 2026<\/li>\n<li aria-level=\"1\">Miksi relevanssi on uusi ROI<\/li>\n<li aria-level=\"1\">Luovien tekij\u00f6iden nousu strategisiksi kumppaneiksi<\/li>\n<li aria-level=\"1\">Kuinka teko\u00e4ly ja ihmisen luovuus ovat muuttamassa kulttuuria, yhteis\u00f6j\u00e4 ja kaupank\u00e4ynti\u00e4<\/li>\n<li aria-level=\"1\">Ensi vuoden markkinointistrategian todelliset painopisteet (ja haasteet!)<\/li>\n<li aria-level=\"1\">Nauti lukemisesta<strong><a href=\"https:\/\/accounts.spotify.com\/es\/login?continue=https%3A%2F%2Fopen.spotify.com%2Fplaylist%2F5ZYUM5PLFAWnFocuAW6Buh%3Fsi%3Dc6fdd67b65c34a08%26pt%3Df183e6eb2128e293c8480546ea0e6be9\" target=\"_blank\" rel=\"noopener\"> SAMY:n markkinointitrendien soittolista!<\/a><\/strong><\/li>\n<\/ul>","protected":false},"featured_media":1268,"template":"","insight_category":[51],"class_list":["post-1263","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. 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