{"id":636,"date":"2025-10-15T19:31:53","date_gmt":"2025-10-15T19:31:53","guid":{"rendered":"https:\/\/samy.com\/?p=636"},"modified":"2025-10-30T11:41:26","modified_gmt":"2025-10-30T11:41:26","slug":"samy-unifies-its-brand-as-a-social-first-leader","status":"publish","type":"post","link":"https:\/\/samy.com\/es\/samy-unifies-its-brand-as-a-social-first-leader\/","title":{"rendered":"SAMY unifica su marca como l\u00edder en redes sociales"},"content":{"rendered":"<h2>Ahora somos SAMY.<\/h2>\n<p>SAMY Alliance se transforma en SAMY, consolidando su red de agencias bajo una identidad \u00fanica y unificada. Este nuevo posicionamiento refleja el compromiso del grupo de ofrecer soluciones de marketing en redes sociales integradas y end-to-end, impulsadas por creatividad basada en inteligencia y tecnolog\u00eda propia, dise\u00f1adas para responder a las necesidades cambiantes de las marcas globales.<\/p>\n<p>La nueva configuraci\u00f3n de la marca del grupo global impulsa sus ambiciosos planes de crecimiento. Los recientes cambios en el equipo directivo tambi\u00e9n forman parte de este nuevo cap\u00edtulo, incluyendo la incorporaci\u00f3n de Alex Hill y Nathan Townsend como Chief Strategy Officer y Chief Partnerships Officer, respectivamente.<\/p>\n<p>En 2024, SAMY registr\u00f3 un crecimiento de dos d\u00edgitos, con ingresos superiores a \u20ac100\u202fM, y Bridgepoint adquiri\u00f3 la participaci\u00f3n mayoritaria.<\/p>\n<p>Todas las agencias adquiridas y sub-marcas previas a 2024, incluyendo SHARE Creative (agencia creativa social), Capture Intelligence (investigaci\u00f3n, an\u00e1lisis e inteligencia social), Thyga (paid media), dLaundry (relaciones p\u00fablicas y comunicaciones sociales), Nobox (agencia creativa estadounidense), as\u00ed como SamyRoad, se integrar\u00e1n bajo la marca SAMY.<\/p>\n<p>En los \u00faltimos 12 meses, SAMY ha llevado a cabo varias adquisiciones estrat\u00e9gicas, incluyendo la agencia estadounidense Content Lab, la agencia digital MDS, la agencia social Kurio y, m\u00e1s recientemente, Intermate, la agencia social l\u00edder en Alemania. Estas agencias conservar\u00e1n sus nombres y se reconocer\u00e1n formalmente como \u201cagencias SAMY\u201d.<\/p>\n<p>SAMY se ha trazado un rumbo claro: convertirse en un grupo global l\u00edder social-first, socio preferido de las marcas m\u00e1s reconocidas del mundo. Su promesa es aumentar la relevancia de las marcas en un universo social, integrando inteligencia, creatividad y tecnolog\u00eda.<\/p>\n<p>Para 2025, SAMY proyecta continuar con un crecimiento de dos d\u00edgitos, reforzando su presencia en mercados clave como Estados Unidos, Europa \u2014incluida la apertura de oficina en Mil\u00e1n\u2014 y M\u00e9xico, tanto de manera org\u00e1nica como mediante adquisiciones.<\/p>\n<p>Fundada en 2012, SAMY es l\u00edder en estrategias de marketing social-first, combinando software propio y herramientas avanzadas de anal\u00edtica para potenciar marcas globales. Actualmente, cuenta con 20 oficinas, m\u00e1s de 900 profesionales y presencia en 15 pa\u00edses, atendiendo a una cartera diversificada de clientes de primer nivel.<\/p>\n<h3>En SAMY, nuestra visi\u00f3n siempre ha sido clara: liderar la evoluci\u00f3n de la comunicaci\u00f3n de marca, con la misi\u00f3n de hacer que las marcas importen y creando conexiones humanas significativas. Consolidarnos como una \u00fanica entidad es una declaraci\u00f3n de nuestra ambici\u00f3n y representa un momento clave en nuestro camino.<\/h3>\n<p>Para 2025, SAMY proyecta continuar con un crecimiento de dos d\u00edgitos, reforzando su presencia en mercados clave como Estados Unidos, Europa \u2014incluida la apertura de oficina en Mil\u00e1n\u2014 y M\u00e9xico, tanto de manera org\u00e1nica como mediante adquisiciones.<\/p>\n<p>Fundada en 2012, SAMY es l\u00edder en estrategias de marketing social-first, combinando software propio y herramientas avanzadas de anal\u00edtica para potenciar marcas globales. Actualmente, cuenta con 20 oficinas, m\u00e1s de 900 profesionales y presencia en 15 pa\u00edses, atendiendo a una cartera diversificada de clientes de primer nivel.<\/p>\n<p><strong>El 25 de junio celebramos eventos en todos los pa\u00edses para dar la bienvenida a la nueva marca unificada: SAMY.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1117\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1024x768.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1024x768.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-300x225.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-768x576.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-1536x1152.jpg 1536w, https:\/\/samy.com\/wp-content\/uploads\/2025\/10\/IMG_1505-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>SAMY Alliance ha cambiado su nombre a SAMY, unificando su red de agencias en una sola identidad.<\/p>","protected":false},"author":2,"featured_media":1063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[31],"tags":[24],"thought-leadership":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity. 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