{"id":1254,"date":"2025-11-20T10:42:53","date_gmt":"2025-11-20T10:42:53","guid":{"rendered":"https:\/\/samy.com\/?p=1254"},"modified":"2026-01-13T12:13:34","modified_gmt":"2026-01-13T12:13:34","slug":"influencer-marketing-is-breaking-into-unexpected-sectors","status":"publish","type":"post","link":"https:\/\/samy.com\/es\/influencer-marketing-is-breaking-into-unexpected-sectors\/","title":{"rendered":"El marketing de influencers irrumpe en sectores inesperados"},"content":{"rendered":"<p><a href=\"https:\/\/samy.com\/es\/services\/social-and-influencers\/influencer-marketing\/\"><span style=\"font-weight: 400;\">El Marketing de influencers<\/span><\/a><span style=\"font-weight: 400;\"> se est\u00e1 expandiendo mucho m\u00e1s all\u00e1 de sus or\u00edgenes en el mundo de la belleza y la moda. En un nuevo art\u00edculo para <a href=\"https:\/\/www.warc.com\/\">WARC<\/a>, Juliet Howes, Influencer Marketing Director, analiza c\u00f3mo marcas de categor\u00edas inesperadas, desde servicios profesionales hasta viajes de lujo e incluso alimentaci\u00f3n, est\u00e1n recurriendo a creadores para atraer a p\u00fablicos que antes se consideraban demasiado especializados para ese \u00e1mbito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Juliet destaca un cambio en lo que realmente significa la influencia hoy en d\u00eda, poniendo el foco en la credibilidad, la relevancia cultural y la conexi\u00f3n con la comunidad, m\u00e1s all\u00e1 de la est\u00e9tica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El art\u00edculo revela por qu\u00e9 la influencia ahora se sit\u00faa en la intersecci\u00f3n entre creadores, comunidades y cultura, y c\u00f3mo sectores no tradicionales est\u00e1n empezando a aprovechar esta oportunidad.<\/span><\/p>\n<p><b>Lee el art\u00edculo completo <\/b><a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/beyond-beauty-how-influencer-marketing-is-breaking-into-unexpected-sectors\/en-gb\/7200\"><b>aqu\u00ed<\/b><\/a><b>.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>En un nuevo art\u00edculo para WARC, Juliet Howes, Influencer Marketing Director en SAMY UK, examina la penetraci\u00f3n del IM en marcas de industrias menos habituales en esta rama del marketing.<\/p>","protected":false},"author":6,"featured_media":1256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53],"tags":[24],"thought-leadership":[44],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media\/1256"}],"wp:attachment":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/tags?post=1254"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/thought-leadership?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}