{"id":1058,"date":"2025-10-23T15:26:18","date_gmt":"2025-10-23T15:26:18","guid":{"rendered":"https:\/\/samy.com\/?p=1058"},"modified":"2025-11-13T17:48:28","modified_gmt":"2025-11-13T17:48:28","slug":"creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year","status":"publish","type":"post","link":"https:\/\/samy.com\/es\/creative-review-talks-to-samys-cso-is-it-time-for-a-social-agency-to-win-agency-of-the-year\/","title":{"rendered":"'Agencia del A\u00f1o', \u00bfpor qu\u00e9 no para una agencia de redes sociales?"},"content":{"rendered":"<h3><strong>Creative Review entrevista a Alex Hill, director de estrategia en SAMY.<\/strong><\/h3>\n<p>Creative Review habla con Alex Hill, director de estrategia de SAMY, sobre la desaparici\u00f3n del consumidor tradicional y c\u00f3mo se manifiesta la creatividad en el universo social actual.<br \/>\nEn la entrevista, Alex explica c\u00f3mo el enfoque de SAMY, potenciado por datos en tiempo real y comprensi\u00f3n cultural, est\u00e1 ayudando a marcas globales como L\u2019Or\u00e9al, North Face y Diageo a mantenerse relevantes en un mundo que cambia a gran velocidad. Desde contenido social reactivo hasta ecosistemas de marca completos, comparte por qu\u00e9 las antiguas reglas de la creatividad ya no aplican y por qu\u00e9 el trabajo social-first merece mayor reconocimiento dentro de la industria.<\/p>\n<p><a href=\"https:\/\/www.creativereview.co.uk\/when-will-a-social-agency-win-agency-of-the-year\/\">Lee el art\u00edculo completo aqu\u00ed.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"style-scope ytd-watch-metadata\">Good Sh*t for PETA es una de las campa\u00f1as creativas m\u00e1s premiadas de SAMY.<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Reproductor de v\u00eddeo de YouTube\" src=\"https:\/\/www.youtube.com\/embed\/te1NcrOXwI8?si=_kM2kUMhoQtKlYMt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Alex Hill, CSO en SAMY, explica a Creative Review c\u00f3mo el enfoque basado en datos y sensible a las diferencias culturales ayuda a nuestra agencia a impulsar relevancia de marca para L'Or\u00e9al, The North Face o Diageo.<\/p>","protected":false},"author":2,"featured_media":1166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[24],"thought-leadership":[44],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-news","thought-leadership-creator-economy-and-social-universe"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/posts\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media\/1166"}],"wp:attachment":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/tags?post=1058"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/thought-leadership?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}