{"id":1838,"date":"2026-06-17T10:12:33","date_gmt":"2026-06-17T10:12:33","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1838"},"modified":"2026-06-17T10:31:42","modified_gmt":"2026-06-17T10:31:42","slug":"decoding-social-relevance","status":"publish","type":"insight","link":"https:\/\/samy.com\/es\/reports\/decoding-social-relevance\/","title":{"rendered":"Decoding Social Relevance"},"content":{"rendered":"<h2>Relevance is the new Marketing ROI. The challenge now is finding a way to measure it. We\u2019ve cracked it: introducing the &#8216;SAMY Social Relevance Score&#8217;.<\/h2>\n<h4>In this white paper, we analyzed 30 global brands across five industries on Instagram and TikTok to identify the key drivers of social relevance.<\/h4>\n<h4><strong>Download our latest report and learn:<\/strong><\/h4>\n<ul>\n<li data-pm-slice=\"1 1 []\">The methodology behind this framework, including 14 platform-specific KPIs such as shares and comments, as well as more in-depth metrics like comment sentiment specifically related to brand mentions.<\/li>\n<li data-pm-slice=\"1 1 []\">Five industry rankings featuring the most relevant brands around the world.<\/li>\n<li data-pm-slice=\"1 1 []\">Eight strategies we\u2019ve learned from these brands that you can start applying right away.<\/li>\n<li data-pm-slice=\"1 1 []\">\u00a1Y mucho m\u00e1s!<\/li>\n<\/ul>","protected":false},"featured_media":1839,"template":"","insight_category":[51],"class_list":["post-1838","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/insight\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media\/1839"}],"wp:attachment":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/insight_category?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}