{"id":1331,"date":"2026-01-10T14:44:36","date_gmt":"2026-01-10T14:44:36","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1331"},"modified":"2026-01-12T15:02:17","modified_gmt":"2026-01-12T15:02:17","slug":"social-first-trends-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/es\/reports\/social-first-trends-2026\/","title":{"rendered":"Tendencias Social-First 2026"},"content":{"rendered":"<h1 data-start=\"58\" data-end=\"106\">Tendencias Social-First 2026<\/h1>\n<h2>La era posterior a las tendencias, la muerte del embudo y otras cinco tendencias para el social-first en 2026<\/h2>\n<p>Seg\u00fan nuestro nuevo informe, el marketing en redes sociales evolucionar\u00e1 en 2026 hasta convertirse en una parte del mix de medios cada vez m\u00e1s omnicanal e impulsora de las ventas. Las predicciones sobre tendencias de 22 agencias de thenetworkone, la principal red de agencias independientes del mundo, se han recopilado en un informe de 90 p\u00e1ginas para ayudar a los profesionales del marketing a sacar el m\u00e1ximo partido del cambiante panorama de los medios de comunicaci\u00f3n.<\/p>\n<p>El informe anual elaborado por SAMY identifica siete tendencias clave para 2026.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1334\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-a-las-15.43.30-1024x632.png\" alt=\"\" width=\"800\" height=\"494\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-a-las-15.43.30-1024x632.png 1024w, https:\/\/samy.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-a-las-15.43.30-300x185.png 300w, https:\/\/samy.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-a-las-15.43.30-768x474.png 768w, https:\/\/samy.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-a-las-15.43.30-18x12.png 18w, https:\/\/samy.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-a-las-15.43.30.png 1242w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u201cEs la decimotercera vez que elaboramos nuestro informe de tendencias, y pocas veces ha habido datos tan interesantes\", comenta Jari L\u00e4hdevuori, analista jefe del informe y director creativo ejecutivo de SAMY Nordics.<\/p>\n<blockquote><p>\u201c<em>Estamos asistiendo a grandes cambios en todo el embudo, incluso en la propia remodelaci\u00f3n del embudo. Adem\u00e1s, las redes sociales ya no son solo medios de comunicaci\u00f3n social. Como muestra el informe, lo mejor es utilizar las redes sociales como punto de partida de algo que puede abarcar tambi\u00e9n todos los dem\u00e1s puntos de contacto. Para destacar este cambio radical, hemos cambiado el nombre de nuestro informe: de tendencias en redes sociales a tendencias en \"lo social primero\".<\/em>\u201d<\/p><\/blockquote>\n<h2><a href=\"https:\/\/samy.com\/wp-content\/uploads\/2026\/01\/Social-First-Trends-2026.pdf\" target=\"_blank\" rel=\"noopener\">Descargue nuestro informe gratuito (pdf)<\/a><\/h2>\n<p><em>Acceda directamente al PDF sin introducir informaci\u00f3n adicional.<\/em><\/p>","protected":false},"featured_media":1335,"template":"","insight_category":[51],"class_list":["post-1331","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social-First Trends 2026 Post-trend era, death of the funnel and five other trends for social-first in 2026 Social media marketing evolves in 2026 to an ever more all-encompassing and sales-driving part of the media mix, states our new report. 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