{"id":1263,"date":"2026-01-11T15:46:56","date_gmt":"2026-01-11T15:46:56","guid":{"rendered":"https:\/\/samy.com\/?post_type=insight&#038;p=1263"},"modified":"2026-01-16T12:22:20","modified_gmt":"2026-01-16T12:22:20","slug":"marketing-trends-2026","status":"publish","type":"insight","link":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/","title":{"rendered":"Tendencias de marketing para 2026"},"content":{"rendered":"<h1 data-start=\"58\" data-end=\"106\"><strong data-start=\"62\" data-end=\"106\">En 2026, el ROI del marketing ser\u00e1 la relevancia.<\/strong><\/h1>\n<h3>Hemos preguntado a m\u00e1s de 100 directores de marketing de todo el mundo por sus predicciones sobre las redes sociales, el comercio social, el marketing de influencers, la creatividad y la innovaci\u00f3n. Hemos combinado estas ideas con la experiencia de nuestros expertos en SAMY, que dan prioridad a las redes sociales, junto con campa\u00f1as, casos pr\u00e1cticos y consejos \u00fatiles para ayudar a las marcas a ganar la carrera de la relevancia este a\u00f1o.<\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1266\" src=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1024x683.jpg 1024w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-300x200.jpg 300w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-768x512.jpg 768w, https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/adolfo-felix-fAIOHGTYzYM-unsplash-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<blockquote>\n<h4><\/h4>\n<h4>\u201cA la pregunta de qu\u00e9 espera un CEO del CMO, la respuesta es sencilla: dominio de la eficiencia y la optimizaci\u00f3n, una conexi\u00f3n profunda y aut\u00e9ntica con los consumidores y un enfoque en ofrecer un ROI significativo\u201d. <strong>Amaia Iraundegui, Head of Advocacy &amp; Influencer Marketing en L\u2019Or\u00e9al.<\/strong><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Descarga nuestro \u00faltimo informe en Tendencias de Marketing:<\/h2>\n<ul>\n<li aria-level=\"1\">\u00bfQu\u00e9 predicen m\u00e1s de 100 directores de marketing en 22 pa\u00edses?<\/li>\n<li aria-level=\"1\">Por qu\u00e9 la relevancia es el nuevo ROI.<\/li>\n<li aria-level=\"1\">El auge de los creadores como socios estrat\u00e9gicos.<\/li>\n<li aria-level=\"1\">C\u00f3mo la IA y la creatividad humana est\u00e1n redefiniendo la cultura, la comunidad y el comercio.<\/li>\n<li aria-level=\"1\">Las verdaderas prioridades (\u00a1y retos!) que dar\u00e1n forma a la estrategia de marketing del pr\u00f3ximo a\u00f1o.<\/li>\n<li aria-level=\"1\">Disfruta de la lectura<strong><a href=\"https:\/\/accounts.spotify.com\/es\/login?continue=https%3A%2F%2Fopen.spotify.com%2Fplaylist%2F5ZYUM5PLFAWnFocuAW6Buh%3Fsi%3Dc6fdd67b65c34a08%26pt%3Df183e6eb2128e293c8480546ea0e6be9\" target=\"_blank\" rel=\"noopener\"> con lista de reproducci\u00f3n incluida ;)<\/a><\/strong><\/li>\n<\/ul>","protected":false},"featured_media":1268,"template":"","insight_category":[51],"class_list":["post-1263","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-industry-trends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"C8meL4nAE54_GdmUQux5GR7UfwdBPu7GsyxflTNiTXQ\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SAMY - We Make Brands Matter\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Marketing Trends 2026 - SAMY\" \/>\n\t\t<meta property=\"og:description\" content=\"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/Mkt-Trends-2026-Header-Landing-scaled.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/Mkt-Trends-2026-Header-Landing-scaled.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-01-11T15:46:56+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-01-16T12:22:20+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Marketing Trends 2026 - SAMY\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/Mkt-Trends-2026-Header-Landing-scaled.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/samy.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/insight_category\\\/industry-trends\\\/#listItem\",\"name\":\"Industry Trends\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/insight_category\\\/industry-trends\\\/#listItem\",\"position\":2,\"name\":\"Industry Trends\",\"item\":\"https:\\\/\\\/samy.com\\\/es\\\/insight_category\\\/industry-trends\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#listItem\",\"name\":\"Marketing Trends 2026\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#listItem\",\"position\":3,\"name\":\"Marketing Trends 2026\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/insight_category\\\/industry-trends\\\/#listItem\",\"name\":\"Industry Trends\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/#organization\",\"name\":\"SAMY\",\"description\":\"We Make Brands Matter\",\"url\":\"https:\\\/\\\/samy.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/samy.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logo.jpg\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#organizationLogo\",\"width\":700,\"height\":200},\"image\":{\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#webpage\",\"url\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/\",\"name\":\"Marketing Trends 2026 - SAMY\",\"description\":\"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/samy.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Mkt-Trends-2026-Header-Landing-scaled.jpg\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#mainImage\",\"width\":2560,\"height\":1441},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/reports\\\/marketing-trends-2026\\\/#mainImage\"},\"datePublished\":\"2026-01-11T15:46:56+00:00\",\"dateModified\":\"2026-01-16T12:22:20+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/samy.com\\\/es\\\/\",\"name\":\"SAMY\",\"description\":\"We Make Brands Matter\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/samy.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Marketing Trends 2026 - SAMY","description":"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance","canonical_url":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"C8meL4nAE54_GdmUQux5GR7UfwdBPu7GsyxflTNiTXQ","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/samy.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/samy.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/es\/insight_category\/industry-trends\/#listItem","name":"Industry Trends"}},{"@type":"ListItem","@id":"https:\/\/samy.com\/es\/insight_category\/industry-trends\/#listItem","position":2,"name":"Industry Trends","item":"https:\/\/samy.com\/es\/insight_category\/industry-trends\/","nextItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#listItem","name":"Marketing Trends 2026"},"previousItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#listItem","position":3,"name":"Marketing Trends 2026","previousItem":{"@type":"ListItem","@id":"https:\/\/samy.com\/es\/insight_category\/industry-trends\/#listItem","name":"Industry Trends"}}]},{"@type":"Organization","@id":"https:\/\/samy.com\/es\/#organization","name":"SAMY","description":"We Make Brands Matter","url":"https:\/\/samy.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/samy.com\/wp-content\/uploads\/2025\/05\/logo.jpg","@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#organizationLogo","width":700,"height":200},"image":{"@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#webpage","url":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/","name":"Marketing Trends 2026 - SAMY","description":"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/samy.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/Mkt-Trends-2026-Header-Landing-scaled.jpg","@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#mainImage","width":2560,"height":1441},"primaryImageOfPage":{"@id":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/#mainImage"},"datePublished":"2026-01-11T15:46:56+00:00","dateModified":"2026-01-16T12:22:20+00:00"},{"@type":"WebSite","@id":"https:\/\/samy.com\/es\/#website","url":"https:\/\/samy.com\/es\/","name":"SAMY","description":"We Make Brands Matter","inLanguage":"es-ES","publisher":{"@id":"https:\/\/samy.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"SAMY - We Make Brands Matter","og:type":"article","og:title":"Marketing Trends 2026 - SAMY","og:description":"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance","og:url":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/","og:image":"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/Mkt-Trends-2026-Header-Landing-scaled.jpg","og:image:secure_url":"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/Mkt-Trends-2026-Header-Landing-scaled.jpg","og:image:width":2560,"og:image:height":1441,"article:published_time":"2026-01-11T15:46:56+00:00","article:modified_time":"2026-01-16T12:22:20+00:00","twitter:card":"summary_large_image","twitter:title":"Marketing Trends 2026 - SAMY","twitter:description":"In 2026, Marketing ROI Will Be Relevance We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance","twitter:image":"https:\/\/samy.com\/wp-content\/uploads\/2025\/11\/Mkt-Trends-2026-Header-Landing-scaled.jpg"},"aioseo_meta_data":{"post_id":"1263","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"marketing trends","score":74},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"auto","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"auto","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-11-25 16:36:44","updated":"2026-08-27 06:44:23","focus_keyword":"marketing trends","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/es\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/samy.com\/es\/insight_category\/industry-trends\/\" title=\"Industry Trends\">Industry Trends<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMarketing Trends 2026\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/samy.com\/es"},{"label":"Industry Trends","link":"https:\/\/samy.com\/es\/insight_category\/industry-trends\/"},{"label":"Marketing Trends 2026","link":"https:\/\/samy.com\/es\/reports\/marketing-trends-2026\/"}],"_links":{"self":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/insight\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/samy.com\/es\/wp-json\/wp\/v2\/insight_category?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}