ESTRATEGIA
We were challenged to launch Láser Eyebags in a crowded, hyper-competitive market. Our task: bridge the credibility gap for Gen X and Boomers, turning non-digital natives into buyers by transforming TikTok Shop into a fast, trust-driven sales engine.
We created a social-first strategy targeting Gen X and Boomers, using credible creators as skin experts and showcasing real ‘Before & After’ transformations. At the same time, we partnered with Gen Z creators who could use the product with their moms, communicating it creatively to drive awareness.
By integrating TikTok Shop, we turned visible results into instant conversions, making proof the hero and social the primary sales engine.
Láser Eyebags became the brand’s breakout launch of 2025, redefining how adult audiences engage with social commerce. The campaign positioned the product as a category reference and set a new benchmark for future launches in virality and performance.
SAMY 2025
© DEFENSA DE LOS CONSUMIDORES PARA RECLAMACIONES
SAMY 2025 © DEFENSA DE LOS CONSUMIDORES PARA RECLAMACIONES
