We analyzed 30 global brands across five industries on Instagram and TikTok to uncover what truly drives social relevance.

Decoding Social Relevance

Relevance is the new Marketing ROI. The challenge now is finding a way to measure it. We’ve cracked it: introducing the ‘SAMY Social Relevance Score’.

In this white paper, we analyzed 30 global brands across five industries on Instagram and TikTok to identify the key drivers of social relevance.

Download our latest report and learn:

  • The methodology behind this framework, including 14 platform-specific KPIs such as shares and comments, as well as more in-depth metrics like comment sentiment specifically related to brand mentions.
  • Five industry rankings featuring the most relevant brands around the world.
  • Eight strategies we’ve learned from these brands that you can start applying right away.
  • ¡Y mucho más!

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