Unilever has appointed SAMY, the global social-first agency, to fully develop and activate a global influencer strategy for its Foods business group as it embeds its “many to many” brand-building vision across 13 markets.

Blanca Folguera, Chief People Officer at SAMY, reflects after International Women’s Day on the invisible rules that make the fight for equality still essential, sharing a personal story that recently happened to her.

As marketing becomes increasingly shaped by AI and automation, brands are under pressure to move at the speed of culture. But reacting faster is not enough. The brands that win are those designed to anticipate. In the latest episode of CX-WISE by Sprinklr, SAMY’s Chief Partnership Officer Nathan Townsend joins Diageo’s Alberto Romano to explore […]