Cannes - SAMY

JOIN US AT CANNES

Let’s Make Cannes Matter

Brand building is in flux, shifting what it means to be a relevant, discoverable brand in a social-first universe. Let’s get together in Cannes to shape a more prosperous future for your brand.

Whether in a discussion on stage, joining a panel, a casual chat over rosé, or finding a bit of reflective time in the shade, find SAMY along La Croisette.

Together, we’ll ensure you leave with a clearer picture of brand love and growth in 2026.

Brand building is being rewritten.

We’ll be in Cannes hosting discussions to shape this future.

HERE'S WHAT'S ON THE TABLE

Building Relevant Brands in the AI (and social-first) Era

Beyond campaigns: Building your Comms Universe for a Non-linear Customer Journey

Why your Social Agency should be your Lead Agency

What being Social-first Means to your Entire Media Mix

From Discovery to Commerce: How to drive Conversion

How to Build Brand Love in a world of GEO

Balancing Relevance with the new Era of Organic Discoverability

Creators: The Modern Engine of Authenticity

Building Relevant Brands in the AI (and social-first) Era

Beyond campaigns: Building your Comms Universe for a Non-linear Customer Journey

Why your Social Agency should be your Lead Agency

What being Social-first Means to your Entire Media Mix

From Discovery to Commerce: How to drive Conversion

How to Build Brand Love in a world of GEO

Balancing Relevance with the new Era of Organic Discoverability

Creators: The Modern Engine of Authenticity

JOIN OUR OPEN PANEL SESSIONS

Decoding the future of consumer intent in a fragmented landscape

Tuesday 23rd · 10am – 11am

The future of social listening can see further across the customer journey than ever before, if you’re listening to the real signals that drive intent and unlock future growth. Together with Coty and Diageo, we’ll explore how brands can interpret the real voice of the consumer across behaviours, communities and emerging platforms, and what this shift means for strategy, creativity and growth in the next era.

Brand Gravity: How to Earn Real Brand Relevance Today and Tomorrow

Tuesday 23rd · 3.40pm

Join leaders from Unilever, Diageo, Sprinklr and SAMY as we explore the next frontier of brand relevance. This session will unpack what it takes for brands to earn attention and stay relevant today and tomorrow, from identifying emerging cultural opportunities to understanding how relevance drives both brand love and commercial growth.

LET’S CHAT

Spend time with SAMY

On stage or over a glass of rosé. From the Armani Café to the Brand Innovators Beach and Sprinklr Cabana, connect with us where brands, platforms, and creators come together to drive real business impact.

Juan Andrés

CEO

Appointed Global CEO in 2024 following his role as Global COO. He brings nearly 14 years of leadership experience from L’Oréal, where he held multiple General Management positions. He currently drives SAMY’s global operations and growth strategy across Europe and the US.

Alex Hill

CSO

Alex leads global brand vision and positioning. A co-founder of SHARE Creative (acquired by SAMY in 2020), he previously served as Executive Creative Director. He is a recognized expert in consumer behavior and high performance.

Meredith Smith

Global Head of Future Strategies

Meredith leads SAMY’s foresight and innovation division. She joined from Kantar, where she headed the Futures practice. With over 20 years of experience, she specializes in connecting long-term consumer trends with real-time social execution.

Patricia Aragón

Global Head of Social Commerce

Patricia leads the global Social Commerce strategy, transforming digital discovery into sales. Formerly Head of Digital & eCommerce for L’Oréal (Mexico & Latam), she now designs "Search-to-Sale" ecosystems across TikTok, Instagram, and YouTube.

Alastair Greenfield

Head of Corporate Development

Alastair leads global M&A and strategy, driving expansion through key acquisitions. He managed the transition of the company from a founder-led startup to a private equity-backed global agency group.

Alexandra von Puttkamer

Global Head of Account Management & Growth

Joined SAMY to lead global account growth and expansion, specifically overseeing major clients like Unilever. She is a senior marketing leader with over 15 years of international experience at top-tier agencies, including Wieden+Kennedy London, Ogilvy UK, and McCann.

Santi Lucero

CCO

Santi is responsible for the group's creative output. His prestigious career includes top creative roles at Fallon London, Mother Buenos Aires, and JWT. He specializes in "Insight-Led Creativity" to build long-term cultural relevance for global brands.

Milly Liechti

Marketing Director NEU and US

Milly is Marketing Director for Northern Europe and the US at SAMY, where she leads regional marketing strategy and drives growth across key markets. She contributes to global marketing initiatives spanning brand, events and partnerships.

Nathan Townsedn

Chief Partnership Officer

Nathan is Chief Partnership Officer at SAMY. He leads global strategic alliances to help brands deeply understand their customers so they can engage with them relevantly across the entire digital landscape.

BOOK A CONVERSATION

Let’s get together.

Reach out to book a chat or register your interest to attend one of our panel sessions.

Join Us at Cannes

How we became the global influencer marketing agency for Unilever Foods and Barilla in just two months or how we manage influencer marketing at scale for L’Oréal across five markets is the kind of story we’d love to tell you in person.
Maybe in Cannes, with a glass of wine.

Feels right? Book your conversation.

Unilever’s Foods business appoints SAMY to develop a unified global influencer strategy

CASOS DE ÉXITO

Old Jamaica

Adiós, Old Jamaica

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