An alliance of Marketing & Communications solutions

Live Shopping:The latest innovation in Influencer Marketing

Retail is the most influential sector of all. Social e-commerce is growing fast and is accelerating influencers’ impact on the retail industry by increasing the competition. According to RetailDive, 72% of consumers buy and consume influenced by something or somebody they saw on Instagram. Social e-commerce is rapidly evolving, and brands seek to capitalise on

GEN Zs: The present generation

Perhaps the most distinctive feature of Generation Z is that it is the first generation that has grown up with constant access to the Internet. As Deloitte’s report “Welcome to Generation Z” says, this generation is the densest on earth, more than a third of the world’s habitants belong to it. Perhaps, this data is

Circular Economy: share, rent, reuse, repair, renew and recycle  

The circular economy is a model of production and consumption that involves sharing, renting, reusing, repairing, renewing and recycling materials and products that already exist as many times as possible to create added value.  This way, we extend the life cycle of the products and produce less waste.  As Samy Alliance’s latest report about Consumer

Marketers’ opportunities at the MWC

On 28th February, one of the most important technology congresses, the Mobile Congress, took place once again in Barcelona. This annual global exhibition showcasing advances in mobile and other advanced technologies took place at the Fira Barcelona and was packed with imagination, inspiration and groundbreaking innovations. Despite the challenges of the pandemic, the event was

The Financial Times featured Samy Alliance in the fourth annual list of Europe’s fastest-growing companies

The Financial Times has published its list of European companies with the fastest growth, and Samy Alliance is among the top 1000 for the third year in a row. The ‘FT1000 – Europe’s Fastest Growing Companies 2022 ranking lists a thousand companies with the highest percentage revenue growth between 2017 and 2020. The list includes

Marketing agencies in the metaverse, from events to digital influencers 

It’s been almost a year since Facebook rebranded itself as META. Although the company has shown interest in virtual reality, it remains unclear how the Metaverse can realise its full potential. The Metaverse offers a seamless fusion of gamification tactics, virtual influencers, interactive live events, selling and buying blockchain-enabled goods and services, and more. Whether

Using influencers to maintain relevance amongst targeting restrictions 

Two of Apple’s updates; iOS 14.5 & iOS 15, introduced user-privacy features that block tracking practises common in performance marketing. Apple gave users the choice to opt out of tracking for third-party apps like Facebook, reclaiming control over the privacy of their data. Facebook and Google stocks have diverged, and the reason is Apple” Feb,