On June 14, the FOA Circus 2022 event, presenting the Future of Advertising, took place at the Goya Theatre in Madrid. The event was presented by Marilo Sanchez Fuertes, president of the 360 group campus, by the podcaster Jotaypunto and by our virtual influencer 101A. But, before we continue with the event, you are probably
When looking at the landscape of big names on Twitch, one of the significant changes in the past couple of years is the growth of non-English speaking streamers. In particular, Spanish-speaking streamers are taking up two of the top three spots, thanks to the growth of streaming in Spain and South America. #1 Ninja Blevins
Influencers in Gaming In recent years, the popularity of gaming influencers in the video game market has grown significantly, with leading personalities reaching an audience of tens of millions of loyal followers, most of them Gen Zers. The growing demand for gaming content has also led to a significant increase in game streamers broadcasting content,
Dogma is a global creative production company that works to create unique stories & experiences for leading brands worldwide and is our fellow agency. A team of creators, designers, and strategists assembles our fellow agency. Today, Dogma celebrates its creative team, talent, and extraordinary success, an award-winning team that many different festivals around the industry
What is in-game marketing? Any campaign strategy a marketer can develop inside a video game. In-game marketing allows brands to pay for their names or products featured in digital games. Billboards placed in virtual cities can feature the logos of major corporations, while racing games can feature real cars made by Ford or Chevy. Video
Being creative means solving a problem differently, changing your mindset. It means taking risks without a doubt and breaking with the routine by doing something different just for its sake. April 21st is World Creative & Innovation Day, and at Samy Alliance, we want to celebrate it. We believe in a creative process followed by
One of the most active platforms for Gen-Zers is Twitch, which has recently gained power in the gaming world with more than 140 million monthly active users. This platform tends to be used by gamer influencers who follow active users daily. As many influencers and even esports teams have experimented on the platform over the
Influencer Marketing for Gen-Zers: TikTok & Instagram THE PERFECT BLEND OF AWARENESS, CONSIDERATION AND CONVERSION. For anyone closer to the younger generations, it will be no surprise to say that TikTok has taken Generation Z by storm. TikTok is the loadstone of Gen-Zers, so if you wish to market to Gen Z, you definitely can’t
Today, May 5, we celebrate Linkedin´s 19th anniversary, the most extensive network globally. Like many big ideas, LinkedIn started in the living room of co-founder Reid Hoffman. And its primary goal was and is to provide a space to help people build their work network—a place where anybody can find a job or find someone
From simple Advocacy to an accurate Data Based Solution During the last decade, Influencer Marketing has proved to be far from being a passing fad and the increasing professionalization of this activity is mostly due to the fact that advocacy is poised as the most authenticway to connect the brand with its customers. At Samy
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