An alliance of Marketing & Communications solutions

Gaming: The New Kingdom   

Influencers in Gaming In recent years, the popularity of gaming influencers in the video game market has grown significantly, with leading personalities reaching an audience of tens of millions of loyal followers, most of them Gen Zers. The growing demand for gaming content has also led to a significant increase in game streamers broadcasting content,

DOGMA – Best talent in the house   

Dogma is a global creative production company that works to create unique stories & experiences for leading brands worldwide and is our fellow agency. A team of creators, designers, and strategists assembles our fellow agency. Today, Dogma celebrates its creative team, talent, and extraordinary success, an award-winning team that many different festivals around the industry

Intuition or Data? 

Being creative means solving a problem differently, changing your mindset. It means taking risks without a doubt and breaking with the routine by doing something different just for its sake. April 21st is World Creative & Innovation Day, and at Samy Alliance, we want to celebrate it.  We believe in a creative process followed by

TWITCH: The right place to be

One of the most active platforms for Gen-Zers is Twitch, which has recently gained power in the gaming world with more than 140 million monthly active users. This platform tends to be used by gamer influencers who follow active users daily. As many influencers and even esports teams have experimented on the platform over the