The past October 28, Elon Musk officially bought Twitter. Since then, we have heard everything. What are Elon Musk’s intentions? In the first place, Musk intends to return neutrality to the platform, meaning that as long as a message or content does not violate the laws, it can remain on the platform. According to Twitter
Users, young and adult, seek out social media to meet basic needs for entertainment, motivation and perceptions of well-being. Teens and younger adults socialize online more time and tend to have a greater risk of adverse psychological effects on them. Not only because of the time they may spend connected but the quality of content
By understanding the voice and the sentiment of consumers and always combining this learning with a strong strategy and creative process, at Samy Alliance we manage to keep an effective marketing strategy for all of our clients. This combination has led us to numerous awards and achievements. We are happy to celebrate the success of
At the end of September, Meta changed its rules to make every influencer register as a business on Facebook before they can work with brands. What does this mean? Smaller content creators who are not professional ‘influencers’ will be coming off the pay-to-play platforms. When choosing an influencer for your campaign, you can select the
At Samy Alliance, we are happy to present our new fellow Data & Research agency, Capture Intelligence. Responsible for developing solutions based on data & research for our clients and designing the correct path for a successful strategy. Our new fellow agency specializes in the investigation of the consumer and the understanding of this one,
On September 26, we received the announcement through a press release on the Netflix website that the production company leapt to the world of video games by establishing a studio in Helsinki, with Marko Lastikka at the helm. While many received the news with surprise, throughout 2022, Netflix announced the acquisition of various studios,
During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as
1.0, 2.0 and 3.0 We’ve evolved from Web 0, to Web 1.0, to Web 2.0 and now Web 3.0. Web 1.0 started around 1991 and went on to 2004, most sites were static, and most users were just consumers, not content creators. Web 2.0 arrived around 2004, centred on user creators of content that lives
Social media has become a lifestyle communication in which we see how profiles with many followers promote or recommend many different kinds of products. We have seen the same person talk about hair care, restaurants, or even apps that contribute to our children’s education, regardless of the influencer’s background or audience. Well, at the beginning
Thirty years into the future, what clothes will we wear? When we think about futuristic fashion, it usually comes to mind that any sci-fi movie, androids, metallic and geometric designs, are impossible to wear. It certainly has one wondering if such clothing options will be available for us one day. But the reality is that
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