What’s the best social media future strategy in 2023, when a trend stops being trendy and where should brands focus on being featured?” These are all questions you have probably asked yourself even before 2023 started, right? The only missing interrogate is “why”, and that’s because we all know the answer to why social media
How did we go from “let me Google it” to “let me check on TikTok?” Gen-Zers are, at the very best, the peak of a modern brand’s target. They are the generation of wild, reckless and independent consumers; they are not afraid to speak their mind and they will, certainly, stay away from whatever makes
From the social implications to the integration to industries and crazy good recipes: this is all we talked about with one of the biggest experts on generative AI, George P. Thomas. Thank you for joining us today and giving us a chance to chat with you about Artificial Intelligence, specifically ChatGPT. We think you are, possibly,
When it comes to thinking about being an artist, the old-fashioned comments of “that is not a real job”, “what are you going to eat?” and “you are not getting paid for that” could come to mind. The truth is that making money and creating art has been two separate concepts from the cultural point
Samy for Change was launched with the purpose of giving a voice and taking action on different social causes that affect us, directly or not, in our day by day. By unifying our forces and approaching different perspectives, we cannot only understand each situation better, but also try to provide different and more efficient solutions.
On Wednesday, December 21st 2022, we experienced the first-ever Metaverse event of Samy Alliance, the Innovation Samy Awards. The whole agency had the opportunity to join the event through their avatar. Each member could illustrate their avatar and enter the Samy Metaverse as if they were entering an actual conference hall. The objective of the
We had spent years immersed in raising awareness about our consumerism’s impact on the environment, something that increased during the pandemic when we realized that nature improved while we were standing still. People have long seen how their influence over brands and companies increases. We demand and require greater responsibility and commitment to society and
by Samy for Change Samy for Change is a space within Samy Alliance in which we discuss and raise awareness about the social aspects that have the most significant impact on our daily lives. We work to define what we can do about it and how we should approach it as an agency, a marketer,
For centuries humans have thought about the possibility of creating artificial intelligence that turns into life. But one of the biggest concerns is how to reach this nearly human artificial intelligence and the potential impact of it. We now know with recent news from Google that they work daily towards a similar goal, but we
What if you finally had a single platform able to identify your superfans, your super content and a reliable performance benchmark with your direct competitors? We introduce you to Deepfy. At Samy Alliance, we have launched Deepfy, a new technology to analyze in depth the evolution of the profiles of the brands on Instagram in
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