During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as
1.0, 2.0 and 3.0 We’ve evolved from Web 0, to Web 1.0, to Web 2.0 and now Web 3.0. Web 1.0 started around 1991 and went on to 2004, most sites were static, and most users were just consumers, not content creators. Web 2.0 arrived around 2004, centred on user creators of content that lives
Social media has become a lifestyle communication in which we see how profiles with many followers promote or recommend many different kinds of products. We have seen the same person talk about hair care, restaurants, or even apps that contribute to our children’s education, regardless of the influencer’s background or audience. Well, at the beginning
Thirty years into the future, what clothes will we wear? When we think about futuristic fashion, it usually comes to mind that any sci-fi movie, androids, metallic and geometric designs, are impossible to wear. It certainly has one wondering if such clothing options will be available for us one day. But the reality is that
On June 14, the FOA Circus 2022 event, presenting the Future of Advertising, took place at the Goya Theatre in Madrid. The event was presented by Marilo Sanchez Fuertes, president of the 360 group campus, by the podcaster Jotaypunto and by our virtual influencer 101A. But, before we continue with the event, you are probably
When looking at the landscape of big names on Twitch, one of the significant changes in the past couple of years is the growth of non-English speaking streamers. In particular, Spanish-speaking streamers are taking up two of the top three spots, thanks to the growth of streaming in Spain and South America. #1 Ninja Blevins
Influencers in Gaming In recent years, the popularity of gaming influencers in the video game market has grown significantly, with leading personalities reaching an audience of tens of millions of loyal followers, most of them Gen Zers. The growing demand for gaming content has also led to a significant increase in game streamers broadcasting content,
Dogma is a global creative production company that works to create unique stories & experiences for leading brands worldwide and is our fellow agency. A team of creators, designers, and strategists assembles our fellow agency. Today, Dogma celebrates its creative team, talent, and extraordinary success, an award-winning team that many different festivals around the industry
What is in-game marketing? Any campaign strategy a marketer can develop inside a video game. In-game marketing allows brands to pay for their names or products featured in digital games. Billboards placed in virtual cities can feature the logos of major corporations, while racing games can feature real cars made by Ford or Chevy. Video
Being creative means solving a problem differently, changing your mindset. It means taking risks without a doubt and breaking with the routine by doing something different just for its sake. April 21st is World Creative & Innovation Day, and at Samy Alliance, we want to celebrate it. We believe in a creative process followed by
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