Giovanna Angiolillo, VP Sales

Giovanna Angiolillo joins Samy as VP Sales


Giovanna Angiolillo, VP Sales
Giovanna Angiolillo

At Samy, we continue to add talent and welcome Giovanna Angiolillo as VP sales for the Spanish market. Her incorporation, in a clear commitment to talent, adds to the recent addition of Gonzalo Sánchez-Taíz, both already integrated into the team, supporting the growth of the company. Angiolillo will reinforce the company's strategic plan in Spain, driving transversal growth with current clients, as well as identifying new business opportunities and strategic alliances to strengthen the group's position in the market.

Giovanna has a solid track record and experience in the areas of Business Development & Client Leadership with a strong focus on the digital world. These roles have been carried out over the last 15 years, both on the "agency" and "client" side in different countries and sectors. Working for companies such as: Grey, L'Oréal Paris, Dommo, Mobile Dreams Factory. He comes to Samy Alliance after 5 years of development in the media agency field. First at Carat (Dentsu Aegis Group) as Chief New Business & Marketing Officer and during the last year, as Chief Growth Officer at Glocally. This experience, added to that developed in advertising companies, has allowed him to complete his integral vision of the business. Her experience in the development of national and international strategies, both in B2B and B2C businesses, is of great value to face the new challenges of the Samy Alliance group.

For Patricia Ratia, one of the three founders of Samy Alliance: "The incorporation of Giovanna means accelerating our growth and taking another step on the road to becoming a market reference".

Giovanna faces this new challenge full of enthusiasm: "SAMY has a very talented, fast, fresh, dynamic, fun team with a very powerful and honest value proposition: We generate growth: relevant, simple, effective in our clients' businesses. In our day-to-day work, there is a positive pressure, the kind that makes you move. I feel very in tune with this company's great culture of trust and speed".

Gonzalo Sánchez-Taíz, VP Growth

Gonzalo Sánchez-Taíz, new VP Global Growth at Samy

Gonzalo Sánchez-Taíz, VP Growth
Gonzalo Sánchez-Taíz

At Samy, we are proud to announced the incorporation of Gonzalo Sánchez-Taíz, until a few months ago general manager of the McCann agency in Spain, as VP Global Growth. The executive will be involved in all projects related to the group's growth, both organically and inorganically, nationally and internationally.

A graduate in Law with an MBA from IESE, Sánchez-Taíz has spent more than two thirds of his professional career at the front of the McCann agency in Spain.

Previously, he was Marketing Director at Electronic Arts Software. He also held various positions in the marketing teams of Tabacalera and the PEPSICO group.

"Mi incorporación a Samy implica un reto apasionante que me renueva y llena de ilusión"

The new VP Global Growth holds a degree in Law from the University of Valladolid and has extensive training in the field of digital management. He has also won several awards in his more than 28 years in management positions, including the Ondas National Radio Advertising Award for Best Agency of the Year in 2016.

Patricia Ratia, Co-Founder and CFO of Samy, stated that "the addition of Gonzalo will be a strong boost to our growth, both in terms of client portfolio and in terms of setting strategies on how to improve and complement our current services".

We are definitely excited to welcome Gonzalo in our Samy family.