Aguado recognizes "the sacrifice and effort of Madrid's SMEs" and trusts their "resistance" to the COVID-19

The Vice President, Minister of Sports, Transparency, and spokesman for the Regional Government, Ignacio Aguado, presented the 'Madrid 2020 SMEs of the Year' Awards in the fourth edition of a series of awards that aim to recognize initiatives and the generation of wealth and employment developed by small and medium enterprises in the region.

During the ceremony, SamyRoad was awarded the “Digitalization and Innovation” recognition for its labor as a company specialized in advocacy marketing focused on three areas: influence marketing, content generation, and digital communication to create 360-degree solutions and develop comprehensive campaigns, building stories and improving brand reputation.

Read more: https://www.comunidad.madrid/notas-prensa/2020/11/17/aguado-reconoce-sacrificio-esfuerzo-pymes-madrilenas-confia-su-resistencia-covid-19

(c) 2020 Comunidad de Madrid. Press release.


AUTHENTICITY IN INFLUENCERS MARKETING

It is clear to us that the buying journey has changed. That’s why 92% of consumers trust the opinion of Influencer more than traditional ads.

Fans of an influencer want to believe that there is an authentic and genuine connection between the influencer and the product or service they are suggesting to us as a follower. As influencer marketing evolves and campaigns become more and more sophisticated in 2019, brand content needs to be displayed behind a strong and consistent brand affinity. In addition, creators who really love or have a strong affinity for their products or services are the ones who produce the most engagement and work best for brands.

There are primarily two ways to approach brand affinity: measuring brand affinity through technology or a semantic approach focused on content and it is convenient to use both prisms. On the other hand, we can also see that this affinity increases with the influencers who take their followers along an almost unedited journey, thus fostering a sense of authenticity and ultimately translating into commitment to the brand.